Originally Posted by BMM
I'm saying a studio should know its product and shouldn't mindlessly throw money around.
If the SuperBowl ad will help the movie to get more attention/exposre then why not. If its a risk, then good for FOX for trying to risk 4 million just so more people would watch their newest X-flick.
And I'm pretty sure a lot of people here would love to see DOFP get a Superbowl ad next year.