Originally Posted by BMM
I'm saying a studio should know its product and shouldn't mindlessly throw money around.
If the SuperBowl ad will help the movie to get more attention/exposre then why not. If its a risk, then good for FOX for trying to risk 4 million just so more people would watch their newest X-flick.
And I'm pretty sure a lot of people here would love to see DOFP get a Superbowl ad next year.
"This is our chance to make a difference" - Sue Storm - The Invisible Woman
"He's stronger than any of us but he's not stronger than all of us" - Reed Richards - Mr. Fantastic
"We could these powers to help people" - Johnny Storm - The Human Torch
"You can't fix this, nobody can" - Ben Grimm - The Thing