Originally Posted by def28
It didn't look as big as IM3 or MOS, had a more adult vibe with no other recognizable characters, it's coming off a bad flick from 4 years ago and plus was out late in the game this summer. The main thing I think is blockbuster fatique has been brutal this year.
Agreed, and I think all of these factors would have ultimately drowned out any reaction to a 30 second Super Bowl spot by the time mid July rolled around. I pretty much expect Fox's approach to Days of Future Past to be the complete opposite. In fact, it already is, which is why it should be really interesting to see how it performs comes May.