Re: Days of Future Past News and Discussion - - Part 11
It's also worth pointing out that the story of the most recent Superbowl was the power outage that stopped the game for 34 minutes, which overshadowed all of the expensive commercial spots they ran this year.
Didn't we already have this Superbowl discussion a few months ago? None of the previous X-Men films have had one, and there was certainly no reason to have one for The Wolverine, which was a smaller-scale spinoff that wasn't opening in theaters until the end of July.
Like others have stated, take the ridiculous amount it costs to run one 30-second spot during the Superbowl and put together a better marketing campaign. The time where the Superbowl was the biggest method of promoting a summer tentpole is long past when you can advertise more effectively online and elsewhere.
”We live in times when hate and fear seem stronger. We rise and fall, and light from dying embers: remembrances that hope and love last longer. And love is love is love is love is love is love is love cannot be killed or swept aside."