Originally Posted by psylockolussus
But if there was a SuperBowl ad, that would have improved the weak marketing that The Wolverine received from FOX. It would have been THE beginning of the actual marketing of the film. Plus it would have shown that FOX had a big confidence with the movie and that they really wanted the movie to perform big at the box-office and to be seen by a lot of people.
Fox's marketing is very poor these days, we all know this. I'm not sure why. Did they make cuts to their marketing budget or their marketing department because of economic pressures or something?
If the studio can't get its act together with trailers and other marketing, there's no way they would even have considered a Superbowl spot. And I'm not sure it would have helped, to be honest.