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Old 09-03-2013, 03:57 PM   #102
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Join Date: Feb 2013
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Default Re: Days of Future Past News and Discussion - - Part 11

Originally Posted by JP View Post
They're not really competitors.
They are competing for winter and spring marketing slots. Once the summer rolls around, we pretty much have a pretty good bearing of how the movies are going to perform, but early marketing and getting a leg up will play hand in hand in building buzz and augmenting those OW numbers.

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