Originally Posted by Nell2ThaIzzay
See, I could never be in marketing, because I just don't get it.
Someone earlier complained that The Wolverine didn't begin promotion until March.
But the movie released in July.
Why is that bad that promotion didn't start until March??
Do people -really- need 5 months to figure out if they are going to go see a movie or not?
The only reason why I want a Days Of Future Past trailer NAIO is because I'm an impatient fanboy that wants footage NAIO NAIO NAIO, not because I need to decide if I'm going to see a movie in May, like 8 months away.
Outside of being an impatient X-Men fanboy, I don't need marketing months in advance to decide if I want to see a movie or not. I either do or I don't. And no amount of marketing is going to change that, and in fact, too much marketing might turn me off of it before I ever even see it.
It's not bad - March was perfectly fine for a late July release. If you start any sort of hardcore marketing earlier than that you run the risk of overexposing your product and annoying consumers.
That's why viral marketing is so vital for big movies like this now. You need t0 let consumers know about it and get excited but nothing too much until closer to the release date.