Originally Posted by Angamb
havent read all the comments, but I think in the case of DOFP, the sooner the teaser trailer comes the better.
and yes, Fox should put a super bowl spot. This is their biggest comic movie ever, so they should play ALL cards.
If it works, great, if not, at least they tried and they will know what to do and what not to do next time.
As someone who works in marketing for a big company - that ain't how it works. You don't just throw away $4 million on one 30 second spot and just say "Oh yea, I hope it works" just because it's a big movie. You have to be smart about where and how you market and promote it.
Just because it's a summer blockbuster doesn't mean a Superbowl spot will be effective or appropriate. It depends on the whole tone of the movie and what they are trying to accomplish.
Not saying they won't do a Superbowl spot but I wouldn't be entirely surprised if they chose not to. There are many other, better options, they could spend $4+ million marketing dollars on.