Originally Posted by DrCosmic
A lot of women are, and a whole lot more aren't. Twilight Breaking Dawn made more than Avengers is tracking to make. That's a demo that's not being tapped, no matter how many of us bring along our girlfriends, or got our ex girlfriends into superheroes.
The advantages of doing so - of not pretending like Avengers is doing anything more than exhausting a fraction of the market - is exposure of Marvel characters to more people, and allowing Marvel studios to release more movies and become a more powerful studio, rather than just a studio that exists on the success of its last summer blockbuster.
At first I didn't realize that this was a necro-thread and burst out laughing at this post. What a difference a $207 million OW makes.
There is more wrong with it than just a faulty opening weekend prediction, however. Females made up over 40% of the audience for TA. The numbers were the same for IM2 & IM3. It should be apparent by now that women are strongly interested in Marvel films on their own, not merely because men happen to drag them out to the theater. Just check Tumblr if any confirmation of that is needed. There are of course plenty of female fans on this site as well but we don't necessarily prefer message forums, particularly male-dominated ones.
Since Marvel's films don't have any trouble attracting sizable portion of the female audience, the question should be, How can they attract more? It seems fairly simple to me: Add female heroes, continue to emphasize character and relationships in the films and tailor part of the marketing to attract female fans. They've already realized that Loki is a big draw for some women and are capitalizing on that, but the basic formula is in place. Appealing heroes + strong heroines (whether super or not) + great relationships = larger female audience.