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Old 09-09-2013, 07:51 PM   #70
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Join Date: Jul 2013
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Default Re: The Twilight/Hunger Games demographic

Originally Posted by DrCosmic View Post
Hmmm... since you picked me to necro I'm not at all convinced that women are strongly interested in Marvel films on their own. If the majority were women, that would support that statement, but 40% could be any mixture of independent interest, tagalongs, compromises and bandwagoning. Bringing the guys often brings the women.

Now Marvel films do give women something to like on their own, that's clear, but the way to bring in more seems to be to bring in more people in general and include women as great supporting cast heroes, as with IM3 and Avengers and Cap2 and Thor3. That brings in more women without pushing away any men, because if Avengers had been 60% women with that same number of women (that's around 50% of it's real gross), we would not be talking about the film like we are, it might have been considered a let down, even.

This thread is about attracting women, girls really, who will come even if the guys don't, who will drag guys to the films and let them find something they like in it. That demographic... it is quite large, and if we check Tumblr as a dipstick, several orders more immense and dedicated than the women that swoon over Loki.

If some property where to somehow marry these two demos, to bring in the action headed guys and the romance fueled girls... that film, that might blow everything out of the water. Avengers who? That's the prize this thread was originally mulling over, all those many moons ago...

As a note, just because a character is female doesn't mean everyone who likes a separate female character will be interested or like them, otherwise Haywire and Ultraviolet would have done gangbusters.
Haywire was undermarketed and Ultraviolet was terrible. Honestly, make a quality film and market it well and you'll see people turn up.

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