Re: The Twilight/Hunger Games demographic
It's funny, droves of females turn up for certain video game releases. The bbc quoted this morning that 45% of gamers are female.
I agree that marketing a more geeky property to women is more difficult than books to bibliophiles but video games seem to have found a better formulae than comic books and certainly comic book movies, in terms of getting that fanatical love affair thing going.
Except Thor and the avengers of course. They both had deeply devoted female fans mainly because of the kick ass women and of course, the attractive men doesn't hurt!