Re: "Merging of Brands"?
Because Avengers and Guardians of the Galaxy are separate brands by principle. Different properties that will most likely never have interacted and involve two completely different parts of the Marvel universe.
2014 - Captain America: The Winter Soldier | The Amazing Spider-Man 2 | X-Men: Days of Future Past | Guardians of the Galaxy
2015 - Avengers: Age of Ultron | The Fantastic Four | Ant-Man
2016 - Captain America 3 | Batman vs. Superman | X-Men: Apocalypse | The Amazing Spider-Man 3 | Doctor Strange
TV - Agents of S.H.I.E.L.D. | Agent Carter | Daredevil | Luke Cage | Iron Fist | Jessica Jones | The Defenders
TV - Arrow | The Flash | Gotham | Constantine | iZOMBIE