Originally Posted by Mr. Dent
.....no. Actually, please point me to where you even got any of this from.
Disney's president doesn't order Marvel to do anything. Marvel does its own things. Marvel and Joss came up with an idea for a show, and ABC took it. Could Disney maybe have requested a show? Yes. But does that mean they "ordered" them to make a SHIELD show? No. In fact, I see it far more likely there was just mutual interest in bringing one of their properties to TV.
If Marvel wants to shop shows out to other stations they will, and Disney will not be in a bunch because chances are the type of show they wanted to do didn't fit with their strictly "family friendly" programming channels.
Also, while Disney does own Marvel outright in a sense, they have very little actual influence over them. Disney is very hands off with them. Marvel still has its own CEO and greenlights its own stuff. Disney just supports them and as long as they're making money they don't care. Marvel for all intents and purposes is a separate entity from Disney.
For Marvel, a Tricky Gene Transfer
To achieve that ambitious goal — the safe strategy would be to pick one audience or the other — Marvel and ABC started with a direct-to-DVD short film called “Item 47.” Or, rather, Robert A. Iger did.
Last year, Mr. Iger, chief executive of the Walt Disney Company, which owns both Marvel and ABC, watched “Item 47” and spotted the ingredients of a TV show. (It’s rare for a chief executive, even in Hollywood, to involve himself in a fledgling series, but Mr. Iger did start his career at ABC in 1974, ultimately becoming its chairman.) In “Item 47,” which was released on “The Avengers” DVD, two ordinary citizens discover a weapon left behind by aliens; S.H.I.E.L.D., which stands for Strategic Homeland Intervention, Enforcement and Logistics Division, steps in and saves the day.
‘Marvel’s Agents of S.H.I.E.L.D.’ Hopes for a TV Audience
As the above article states, Bob Iger, Disney's CEO, saw Item 47, decided that it had the elements of a TV show for ABC, and told Marvel and the network to make it happen. Joss Whedon was drafted to script it and be the show runner and it quickly went to pilot. Note that Marvel had been trying to develop a pilot that ABC would buy for more than two years before Iger reached down and virtually gave the superhero studio a show.
Agents of SHIELD was greenlit with head-spinning speed because the CEO of Disney wanted it made. (And it was that good, of course.) The article noted that it's unusual for the CEO of a huge entertainment conglomerate like Disney to involve himself in the creation of a TV show, but Marvel is a major source of revenue that Disney wants to tap. The company has been eager to develop a live-action Marvel show for as long as they've owned the studio. In fact, they want more than one show, as the Agent Carter news proves. But prior to Iger's involvement the network hadn't bought anything Marvel pitched. ABC even asked Jeph Loeb specifically to develop AKA Jessica Jones as a series, but he failed after two years of trying. Iger stepped in and a few months later SHIELD sailed through the pilot stage and was picked up.