Originally Posted by BigThor
Man Marvel sure is serious about increasing Hulk's popularity with the GA, I don't blame them after HULK and TIH.
I'm not sure it's possible to increase Hulk's notoriety with GenPop. Hulk is still Marvel's #2 character in terms of name recognition, and but he's never going to be close to Spider-man.
What AA and AOS is doing is introducing Hulk to very small children. The live action Hulk movies, Avengers, and even the recent Hulk animated DVDs (Planet, VS) are a little too scary for a child of say, 4 or 5. The animated toons make him seem gruff, but still lovable for wee Marvelites.