Is it? IS IT Really?
I mean think about it:
franchise (Raimi) - SM1 good, SM2 very good, SM3 - BOOYA! Screwed Up!
franchise - ONE BIG JOKE!
: X1 good, X2 very good, X3 - BOOYAH AGAIN! Big FAIL!
: IM1 very good, IM2 - enjoyable, but too many errors, IM3- same as IM2.
And there you have THE HULK! Done 3 (!!!) friggin' times all over again, WHY? @ least THOR was good, THE AVENGERS was great! But who's to say the sequels won't fail?? As for Amazing SM, it was just alright and I doubt the sequel will be better.
Anyway, I enjoyed IM3 on some level, but it has weak points. A lot of them. I'm not saying THE BATMAN MOVIES of Nolan were perfect, but damn, they were ALL very good or great, even TDKR, none of them was "mediocre" or "OK" and I want Marvel to succeed, I really do, but I at some point, they manage to screw up somehow!