Originally Posted by Son of Coul
Or in extreme cases, the day before.
In REALLY extreme cases, the day of. That usually only happens with **** like the Seltzer/Friedberg movies though.
IIRC at least one of the Transformers movies, Battleship and maybe one of those Twilight films had embargoes that lasted until right before release. I'm not absolutely sure about which ones, though I know that it has happened with wide release studio films. There have even been a few that refused to hold advance screenings for critics at all. That's when everyone knows it's a real stinker of a bomb.