Re: SSR ... SHIELD ...strategic homel ... wait
Since 'SHIELD' at that point was unknown to the general populace, I think Coulson used the entire name to sound more official to Pepper and Tony. Say 'Strategic Homeland...' and I'm thinking "Govt". Say 'SHIELD' and I'm thinking "huh? Bugger off".
Batman didn't make Bren hate Batman.
Batgod fans make Bren hate Batman.