Originally Posted by DA_Champion
The creative teams behind those movies did try and evolve them. The Twilight movies have different tones from one another, and they veer slightly from the books in the last instalments, action scenes were added in. Similarly, Michael Bay put in a genuine effort in Transformers 3 and he did make it better than Transformers 2 in spite of its problems. If Transformers 2 had not been so bad, Transformers 3 would have made even more money than it did.
Further. Transformers and Twilight had very specific target audiences and they nailed those audiences. Thor 2 and the MCU, in contrast, is being marketed to "the general audience".
Finally, pointing out exceptions is never a valid argument.
It is a valid argument because neither franchise was affected by bad reviews. Marvel is bigger than both of those franchises. The last twilight movie made 100 million more domestically than the first one despite horrible reviews throughout. The last transformers made more than the first one despite horrible reviews for the 2nd one. Marvel is a huge franchise and has its base. IM2 was worse than IM1 and it had no effect on the box office of IM3