Originally Posted by DrCosmic
The backlash could definitely hit Marvel if WB plays its cards right. For a smaller set up like Marvel Studios it's the equivalent of going 'all in.' If that kind of bet is not necessary or you're not truly sure that the opponent has nothing to fire back with, it's best to just play smart and build slowly.
WB certainly has the characters to compete with Marvel, but given what I've heard about the MOS follow up I'm not certain the studio is playing its cards right.