Originally Posted by xeno000
Kevin Feige has said recently that Marvel is considering doing more with Loki because of the character's popularity. The publicity tour that Feige did with Tom Hiddleston seems to have opened the head honcho's eyes a bit. He mentioned going to an appearance in South Korea with Hiddleston and being shocked that 7,000 crazed Loki fans turned out to see him. Events like that are shaping Marvel's approach to Loki, according to Feige.
While I am not a huge Loki fan, I think that Marvel would be foolish not to capitalize on his popularity in some way.
Bow office shows that his popularity not so huge as it may seems. And they already done one thing to capitalize on it-they prolonged his life for yet another movie. I guess they spoken about this on CC and in Korea. There is no way out for him in third film-as he now full villain again-he miraculously survived two times already - now will Thor make sure he is dead.