Originally Posted by roach
If You see the word "Pepsi" without a bottle or the red white and blue circle…you think soda. You don't confuse it with anything else. World's Finest does not make people automatically think of Batman and Superman…it's not that they are stupid…it's that it's not commonly associated with the two characters outside of the comic/cartoon watching public.
The title of a movie can make or break a film…there are a lot of people who believe that if "John Carter" was called "John Carter of Mars" it would have made more money.
I guess people must have had trouble associating "The Dark Knight" with the Batman character, since his nickname had never been prominently used on film before (not even in Batman Begins), and was mostly prominent in the comics and animation. Thank God that film wasn't a flop, then.