Originally Posted by Mr.M
No X-Men spinoff will carry an Independence Day spot. That's the defacto Will Smith release date, although he may have lost that in recent years. There is no reason for Wolverine 3 to be released in the peak season. He needs room to breathe and needs to be far away from other mainstream CB movies, so audiences do not feel the fatigue.
Blockbuster fatigue usually happens around in late July and August. Releasing it earlier would avoid the "blockbuster fatigue". The Wolverine didn't perform that well in the U.S. with the late July release date.