Originally Posted by Son of Coul
I would say it's less favoritism and more of those movies desperately needing the extra exposure, as evidenced by their spectacular bombings.
But the Super Bowl ads didn't help either of those films. In the case of John Carter, Disney already knew it was going to bomb horribly yet they bought a 60 second spot for one of the worst movie ads in recent history. It's like the Mouse dug itself a rathole and couldn't stop pissing money down it.