Re: The box office "bar of success" for Batman/ Superman.
I know we fans speculate on box office, but I always wonder what is the real bottom line for a movie studio when it comes to calculating box office returns and what not. I remember WB saying they were happy with the returns for SR, but there was no sequel. So...were the really happy or were they just lying and it was a failure? BB also didn't have that huge of a box office return if I remember correctly, but there was a sequel for that.
I would imagine some movies box office returns make a studio want a sequel so they can continue to capitalize, but what's the barometer if they already initially have plans for one?