Originally Posted by charl_huntress
I know we fans speculate on box office, but I always wonder what is the real bottom line for a movie studio when it comes to calculating box office returns and what not. I remember WB saying they were happy with the returns for SR, but there was no sequel. So...were the really happy or were they just lying and it was a failure? BB also didn't have that huge of a box office return if I remember correctly, but there was a sequel for that.
movies getting sequels isn't entirely dependent on box-office. SR outperformed BB at the BO, but it got worse reviews, and a generally "meh" audience reaction, and as a result dvd sales suffered, which doesn't bode well for a sequel. BB however, despite having a less impressive BO got better reviews, audiences generally really liked it, and its dvd sales were great, so a sequel was likely to do very well.