Originally Posted by charl_huntress
dnno1, thank you for posting that! That's what I wanted to read because I had read all the initial things that said they were happy...blah blah.
Now, SR is a good example of what might constitute a failure. It didn't need to make a billion even then though there were people (me included...lol) who thought it would.
A billion would be nice, but I hope people know that's may not be needed for it to actually be a success in the studios eyes.
A rule of thumb is that a film should make about 1.83 times more than it cost to develop and produce. If they were expecting the film to make $500 million or more, then they must have sunk more than $270 million into its development and production. "Superman/Batman" will have the same rule applying to it. Even if it doesn't make $1 billion, it will have to make 1.83 times more than it cost to produce it to get another film.