Re: The box office "bar of success" for Batman/ Superman.
What I have heard most money guys say is that a film should make double of the total of its production and marketing budget to break even.
So according to that, MOS with a production budget of 225 million and marketing budget of 150 million dollars would basically need to make 750 million WW to break even. This is theatrically. Films of course break even and turn in a profit on home rentals and broadcast deals too.
The reason for above is because when you hear 200 million dollar opening weekend, only about 50% of it is going to the studio. Less in foreign countries.
“A sense of the fundamental decencies is parcelled out unequally at birth.”
~ F. Scott Fitzgerald ~