Originally Posted by metaphysician
Honestly, its best to ignore the marketing budget when guestimating profitability. There is too much funny money accounting in the marketing budget, such that the actual number of real dollars is greatly exaggerated. Whereas production budget is production budget, since you actually do have to pay salaries and supply costs and such.
I hear what you are saying. Marketing is marketing and like you said it would seem funny money is accounted for when it comes to that aspect. Perhaps it should not be accounted for when it comes to calculating profitability of a film. The production budget is where the end profit margin should be equated to. That is why maintaining production budget discipline is so important when it comes to these tentpole franchise films. Especially the ones that are not established franchises. See John Carter and The Lone Ranger etc...