Re: The box office "bar of success" for Batman/ Superman.
Well you can bet that the trailers are going to be nuts, and this movie already has damn near everyone's attention. So far I am pretty sure there is nothing the weekend after and I don't think a studio is going to throw something in that slot either.
I don't think Terminator is going to do numbers, could be wrong but I don't think it will be big competition in its 3rd week. Minions has already been pushed back once, maybe they change it again, if not I can see that taking some away but not too much.
MOS had to go against The Purge (kinda had a lot of buzz) This is the End, WWZ, Monsters U, The Heat, White House Down, Despicable me 2, and The Lone Ranger in its first 3 weeks.
As of now it looks like this will have Minions (I expect that to make 700 mil), then 2 weeks by itself, then Antman (450mil), Assassins Creed and Bourne (I dont think Assassins Creed and Bourne are going to be big) and Smurfs 3 (350mil).
That doesn't look too bad to me even in a packed year. So I could see it getting that billion mark especially with even slightly better critic reviews. But I think for it to be a "success" just 800 Mil, anything more than that is gravy. WB might be able to make their money back from simply selling merchandise for this movie leading up to it.