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Old 01-03-2014, 10:36 AM   #212
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Join Date: Mar 2012
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Default Re: The box office "bar of success" for Batman/ Superman.

Originally Posted by KangConquers View Post
Apparently Michigan's shooting budget is $131 M. Given this will be only Gotham's scenes, I imagine a budget of $250 -300 M is now guaranteed. Add in a P&R Budget that will approach $200 M (Avengers had a marketing budget of $175 M) and we're looking at a film that needs to make $800-900 M to see a penny of profit.

Avengers allegedly needed to clear $1.1 Billion to see profit after legit production costs ($300 M) P&A ($175 M) and Downey's % cut off the back end ($75 M). If the costs are indeed comparable, slight growth for Batman/ Superman is not on the table.
There's two problems there:

1. Avengers production budget wasn't 300M; assuming your getting the 300M from, check the asterisk. That's their estimate *including* marketing costs.

2. Marketing budgets are largely funny money, and the home of most of the creative accounting. They aren't nothing, but a *lot* of the money spent on marketing is not actual money. Its stuff like IP usage rights.

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