Originally Posted by CyclopsWasRight
If releasing 25 magazine covers featuring every individual character thus advertising new and original characters as well as fan favourites to the masses isn't expanding the audience, I don't know what is.
Empire is a specialty mag with a very limited readership. "The masses" aren't collecting multiple issues and reading up on the history of the franchise like we are. It's certainly a treat for existing fans, but it will take exciting trailers and promotion that appeals to a much wider audience in order to get the general audience into theaters in late May.