Originally Posted by CyclopsWasRight
If releasing 25 magazine covers featuring every individual character thus advertising new and original characters as well as fan favourites to the masses isn't expanding the audience, I don't know what is.
Agreed. Though the first teaser did feature numerous characters
The Winter Soldier is the second Captain America movie though, not a starter franchise. It's a continuation and like Spidey it was only a matter of time that there'd be a sequel for Cap.
I loved the First Avenger but was disappointed with Iron Man 3 and Thor 2. That coupled with my dislike of Widow and SHIELD may make me wait for TWS to hit the home entertainment market, will see how reviews go.
You seem to have misunderstood me so let me explain. Cap franchise is relatively new to the general public and media. Spider-Man has 5 successful films in 14 years and is Marvels flagship character. He is far more known out the gate than Captain America.