Originally Posted by Iceman
Business deals aren't based only on profit sharing. A fixed fee for a one off cameo usage benefits both studios at the right price. Cheap marketing for Sony in the biggest film of the moment without having to do any work. And the same kind of benefit adding anything cool to Avengers that costs a bit extra has, like a secondary outfit for Scarlet Witch or pink flashing goggles for Quicksilver. It's just something cool for a bit of extra money that benefits Marvel, Sony and most of the non SHH posting GA. You know they would love it.
How is the marketing cheap? Please break down the cost of having Spidey in an Avengers film and the return vs. what they would spend on their marketing costs for just a standalone film and the return generated.
You call it "just an extra bit of money" but the idea is patently absurd because each is the flagship franchise of each respective studio. You think those come cheap? Yet as I previously stated, the demo's of Spidey and the Avengers are co-mingled. They're not separate franchises with a separate group of demo's you're combining to create a larger pool of revenue.
A movie studio trying to maximize it's revenues is not going to do something "just because it's cool". It has to make fiscal sense. Btw, non SHH posting GA audience members aren't the ones clamoring for Spidey in the Avengers. It's the hardcore "muh childzhood is ruin'd" ones.