Originally Posted by Rock Sexton
How is the marketing cheap? Please break down the cost of having Spidey in an Avengers film vs. what they would spend on their marketing costs for just a standalone film.
You call it "just an extra bit of money" but the idea is patently absurd because each is the flagship franchise of each respective studio. You think those come cheap? Yet as I previously stated, the demo's of Spidey and the Avengers are co-mingled. They're not separate franchises with a separate group of demo's you're combining to create a larger pool of revenue.
A movie studio trying to maximize it's revenues is not going to do something "just because it's cool". It has to make fiscal sense.
Funny, because this is precisely how the MCU was born, Nick Fury was placed at the end of Iron Man because they (Feige) thought it would be cool. I really don't get why the very idea of talking about Spidey in the MCU seems to cause you so much consternation.