Originally Posted by Rock Sexton
They owned his rights! They didn't rent Nick Fury from another studio because they thought it would be cool.
Not the point. They undertook this whole shared universe concept because they thought it would be cool to see on screen. To say they wouldn't do something for cool factor is to ignore reality. Sure, dollars are always going to a very big part of the equation as well but you are talking like there is now way to make this financially feasible and you just don't know.