Originally Posted by OB12
Not the point. They undertook this whole shared universe concept because they thought it would be cool to see on screen. To say they wouldn't do something for cool factor is to ignore reality. Sure, dollars are always going to a very big part of the equation as well but you are talking like there is now way to make this financially feasible and you just don't know.
That is the point. They undertook this whole shared universe as a business plan once they saw the reaction they got from Nick Fury's cameo. They could afford to do it because they had their own conglomerate of characters waiting to be unspooled within it.
You're seriously devoid of all common sense if you think a movie studio would put all of this together (3 phases including numerous standalones) all under the guidance that it's cool. It's a business first and foremost.
In terms of "financially feasible" you're thinking like a dreamy fanboy and not like a businessman. I've already laid out why that is. You're not bridging two fan bases who previously never went to see each other's movies. Therefore you're not bringing "new" money into the equation. What does Marvel have to gain?