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Old 10-14-2015, 12:28 PM   #39
Unbreakable Lex
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Join Date: Jul 2013
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Default Re: When might the next trailer come out for BvS?

I was ignorant as to how trailers are picked. Here's a good article on it: (though 5 years old)

Quote:
The "quadrant" system. As many as six trailers play before features at major chains, like AMC and Regal. The studio releasing a given film typically has automatic rights to two of these slots, and theater executives (in consultation with higher-ups from various studios) select the remaining four. Though theoretically studios and theaters could attach any trailer to any movie, they usually decide which releases to promote by using the "quadrant" system, which divides potential audiences into four different categories: men under 25, women under 25, men over 25, and women over 25. Before chick flicks, theaters play previews for romantic dramas as well as romantic comedies, because they figure that's what young women will eventually want to see. Regal Cinemas also began matching red band trailers, which include profanity and sexually explicit scenes, with R, NC-17, and unrated movies in 2008. And sometimes theaters disregard quadrants altogether if something else ties the movies together—say, if they're all in 3-D. (It's impossible to show a 3-D trailer before a 2-D movie, since those audiences aren't wearing special glasses.)
http://www.slate.com/articles/news_a...s_to_show.html

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