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Old 01-21-2013, 08:07 PM   #197
Lencho01
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Default Re: All Things Superman: An Open Discussion - - - - - - - - - - - - - - - Par

Quote:
Originally Posted by Showtime View Post
Well you hit a broader audience at the Super Bowl. 3 Million people watching Arrow isn't the same thing.

Me personally, I'm not really worried about one of the biggest studios in the world shelling out 3 to 4 million dollars, but sure, I can see them coming to that decision.

Disney is going to throw out a spot for either Iron Man 3 or Oz, which I think is a good way to go.
Yeah, I understand that.

I'm just assuming their bean counters haven't found a strong and positive correlation between Super Bowl ads and a film's box office success that they like. Thus, no ads for any WB films during the Super Bowl because they feel it's not really worth it.

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He’s much more of a working class superhero, which is why we ended the whole book with the image of a laboring Superman. He’s Everyman operating on a sci–fi Paul Bunyan scale." - Grant Morrison

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