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Old 11-20-2012, 11:49 AM   #1
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Default Sony 4K TV to Come With Free 4K Movies

Sony 4K TV to Come With Free 4K Movies
By Swanni

Washington, D.C. (November 20, 2012) -- Sony revealed last night on a company blog that it will include free pre-loaded, native 4K entertainment on its new 84-inch 4K Ultra HD TV, which will be available shortly for roughly $25,000.

At the blog, Sony's Ray Hartgen doesn't specify what the 4K content will be, but it sounds like movies. Sony and a few other studios have filmed several movies in the 4K format, which purports to offer four times the resolution of current HDTVs.

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In the next couple of weeks, the XBR-84X900 television will ship to customers who placed pre-orders since the product introduction in September. As an extra bonus, included free with the purchase will be the worlds first 4K Ultra HD delivery solution, complete with pre-loaded, native 4K entertainment. Not some goofy 4K content shot as a demo. Im talking full length feature Hollywood productions, and available exclusively to purchasers (of the set)," he writes.

Since the 4K set was showcased at last January's Consumer Electronics Show, industry observers have wondered how Sony and other 4K TV makers would deliver 4K content. After all, why buy a $25,000 4K set if you can't watch anything in the format?

There has been some talk of including 4K films on Blu-ray discs, which would have enough capacity to store them. But for now, it seems that Sony is content to include 4K content on the TV itself.

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Sony has its own studio Sony Pictures Entertainment (SPE) that turns out 4K production every day. Do you really think wed leave our 4K Ultra HD TV customers hanging?" Hartgen asks.

LG is also selling a 4K TV but has yet to reveal how (and what) 4K content will be delivered.

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