Originally Posted by G.Godfrey
Well, as of Friday WB hasn't bought ad space.
It's looking like Disney, Universal and Paramount will be the only studios with trailers. Of course, WB may still be added but 1. I would find it strange that all the other 3 studio buys have been known for over 10 days and WB wasn't and 2. The space is supposedly already sold out and any addition now would cost 6-7 million.
So it isn't looking likely but I hope to be surprised because aside from the trailer in December, the marketing has been pretty much non existent (and not that good, aside from the trailer). Even worse than for BB. I hope it's not like GL when they just throw everything out there in the last month or two...
I really thi k if they'd into a Superbowl spot it'l be a real missed opportunity and they can't afford to do many of those. They got such positive buzz from the trailer I can see WBs been overly positive just due to that.