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#701 |
Side-Kick
Join Date: Jul 2004
Location: Somewhere?
Posts: 8,204
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I want my Superbowl promo now
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#702 |
Side-Kick
Join Date: Jun 2007
Location: The South
Posts: 25,209
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According to IGN there will be no MoS spot. Unfortunately.
![]() What's most notable is which films and studios will not have a presence at this year's Super Bowl. Warner Bros. and 20th Century Fox have both opted to sit out the game, so that means no spots for Man of Steel or The Wolverine. Sony is also skipping the Super Bowl so no spots for Evil Dead and Elysium. http://www.ign.com/articles/2013/01/...per-bowl-xlvii
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#703 |
First Son Of Yesterday
Join Date: Apr 2004
Location: Denmark and out there...
Posts: 4,635
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Copout.
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#704 |
Astral Plane User
Join Date: Jan 2009
Location: New York Subway
Posts: 91,820
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$4 million for 30 seconds, WB is saving dat money.
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#705 |
[insert witty comment]
Join Date: Apr 2006
Location: United Kingdom
Posts: 7,641
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Wait, wait, wait.. so WB didn't put a 30 second spot of Man of Steel during America's biggest sporting event of the year that was going to be watched up & down the country as well as around the world?
That's a bold, bold move.. fair enough the trailer was attached to TDKR, but heck even Iron Man 3 had a spot & that film could sell itself after the success of The Avengers. Missed opportunity to get some much needed publicity for such an American icon during a highly American sporting event. |
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#706 |
In training
Join Date: Apr 2012
Location: Brighton/Somerset, UK
Posts: 1,414
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As disappointed as I am at their decision, I think I understand it. I honestly believe if MoS was getting released in May or sooner, they'd have done a spot. I just think they built the marketing up slowly, and don't want it to peak too soon - they don't want word of mouth and anticipation to hit full stride too early.
At 4 and half months to go, they obviously know there's still plenty of time to get people excited about this. Their next trailer won't have to be a $4 million 30 second spot, released at the same time as a bunch of other films, sharing the lime light. It'll be our biggest and best look at what the film is about, and the general audiences interests will sky rocket just at the right moment. I honestly think the Super Bowl will be the last time were able to say 'what a missed opportunity by WB.' Soon the gloves will come off and this film will turn into the unstoppable juggernaut we want it to be. |
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#707 |
Upstart
Join Date: Dec 2008
Location: United Kingdom
Posts: 7,424
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They didn't have a Superbowl trailer for Green Lantern either. At some point a couple of years ago a few movie studios decided that superbowl spots weren't worth it. WB was one of them. And I can understand, because it's stupidly expensive and 30 seconds worth of footage isn't enough to build the proper tension required to make the money shots work.
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#708 |
Shazoogle! Shazoogle!
Join Date: May 2010
Posts: 25,447
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And a film's success doesn't ride or die on a $4 million 30 second TV spot.
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I was at some diplomatic party once. Got to talking to this princess who told me that when it came to Superman, I was missing the point. She told me, "His real strength lay in his generous spirit and sense of what's fair." - King Faraday "He’s much more of a working class superhero, which is why we ended the whole book with the image of a laboring Superman. He’s Everyman operating on a sci–fi Paul Bunyan scale." - Grant Morrison "Self Portrait" By Batman |
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#709 |
Side-Kick
Join Date: May 2005
Posts: 6,564
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Superbowl??? What power it has?
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#710 |
The Future of Justice
Join Date: Oct 2010
Location: Paradise Island
Posts: 6,344
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Yeah, I don't think Superbowl ads are that effective especially for movies. The public has a short attention span as it is.
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#711 | |
Side-Kick
Join Date: Jun 2007
Location: The South
Posts: 25,209
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"That was the edge Parker had; he knew that survival was more important than heroics. It isn't how you play the game, it's whether you win or lose.” ~ Richard Stark, Deadly Edge 2007-2008 SHH Pro Football Pick 'Em Champion |
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#712 |
Side-Kick
Join Date: May 2004
Posts: 6,102
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Well, I can say that having watched the Superbowl in a crowded Club full of people that everyone exploded and clapped when the Iron 3 trailer was shown. Not a scientific for the country to be sure but that's kind, but a reaction like that to part 3 of a francise makes me doubt that the whole "Super Bowl doesn't matter" rational is totally sound.
I think it was a missed opprotunity . I can understand the cost arguement, but at the end of the day , you can't cut corners when you're trying to promote a film like MOS which is expensive as hell anyway. You gotta build hype for it and you can't assume people will just jump on board because its Superman. The Superbowl was a good shot at drawing attention and getting people curious but, what's done is done. |
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#713 | |
Side-Kick
Join Date: Dec 2005
Posts: 11,759
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The SB spot got people talking. And a decent enough opening weekend resulted in a very leggy run thanks to stellar WOM.
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#714 | |
The World Isn't Ready
Join Date: Apr 2011
Location: Dark City
Posts: 1,347
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#715 | |
Upstart
Join Date: Dec 2008
Location: United Kingdom
Posts: 7,424
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#716 |
I'M MARY POPPINS, Y'ALL!
SHH! Global Moderator
Join Date: Feb 2008
Location: Between the Moon, New York City & your sister
Posts: 8,815
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Highest rated Super Bowl broadcast in history.
Way to drop the ball, WB.
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#717 | |
Shazoogle! Shazoogle!
Join Date: May 2010
Posts: 25,447
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I was at some diplomatic party once. Got to talking to this princess who told me that when it came to Superman, I was missing the point. She told me, "His real strength lay in his generous spirit and sense of what's fair." - King Faraday "He’s much more of a working class superhero, which is why we ended the whole book with the image of a laboring Superman. He’s Everyman operating on a sci–fi Paul Bunyan scale." - Grant Morrison "Self Portrait" By Batman |
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#718 | |
It's really Happening!
Join Date: Jan 2011
Location: Texas
Posts: 3,820
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#719 |
Lantern Honor Guard
Join Date: Jun 2008
Location: Right Behind You
Posts: 816
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WB should've just paid Cavill to do this:
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#720 | |
It's really Happening!
Join Date: Jan 2011
Location: Texas
Posts: 3,820
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Irony of it all is, at the end of the day, the interest it would have sparked would have the internet buzzing with free press and free advertising (Internet news front pages and repeats on local news, so on and so forth) and millions more hits from the unfamiliar on Youtube and other video upload websites. Which would have made up for the $4mil they would have spent on a legit 30 sec commercial. Now they have to pay for all the extra advertising and that will come out to more then $4 to reach those same groups of people. *Not to mention that the Super Bowl is broadcast all over the world. According to the NFL, Super Bowl XLI was broadcast to 232 countries and territories worldwide in 34 different languages. This was 6 years ago.
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TEAM OVAL LOL Faced with the choice between changing one's mind and proving that there is no need to do so, almost everyone gets busy on the proof. ~John Kenneth Galbraith
All change is not growth, as all movement is not forward. ~Ellen Glasgow Last edited by The Shield; 02-04-2013 at 01:26 PM. |
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#721 |
You Are My World
Join Date: Apr 2004
Location: Leeds
Posts: 27,262
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I think it's a missed opportunity but as someone said most people don't know a films coming out until a month or even a few weeks before its out.
As much as it would have been annoying, WBs could have just edited 30 seconds out of the trailer just to put something out there at Superbowl.
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#722 | |
Side-Kick
Join Date: May 2004
Posts: 6,102
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Its a better launching pad to create buzz at least and to get people talking and interested, and Superman is gonna need it . I don't think its a guaranteed blockbuster like The Dark Knight or Ironman films. |
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#723 |
Agree to disagree
Join Date: Aug 2004
Posts: 22,015
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The Superbowl is typically the highest viewed television broadcast of the year here in the states so having a spot makes sense. BUT...having said that I think when it comes to a character like Superman a Superbowl spot isn't really needed. Something like The Lone Ranger benefits more.
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#724 | |
Trust No One
Join Date: Jan 2011
Location: Smallville/Metropolis
Posts: 11,865
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#725 |
Banned User
Join Date: Feb 2001
Location: LOST Island
Posts: 15,490
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Originally Posted by Greeneyes
Unconfirmed news,the third MOS trailer is set to show in early to mid April according to comicbooketc,and advance tickets available from May ^^^^^^ WB's is cheap when it comes to not having a MOS SB spot. A silly move. Meh. Trailer #3 should be in March with Oz and then that Trailer can be shown with other March films and with Oblivion in April. Then show a new kick ass Traile in May with IM3, Star Trek and Gatsby. The viral needs to get going this month also. The marketing for MOS needs to start picking up steam....seriously. Toys and action figures? Blah.... |
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