All Things Superman: An Open Discussion - - - - - - - - - - - - - - - - - - - - Part 29 - Page 39

ThePhantasm · 03-05-2013, 04:20 PM

Quote:

Originally Posted by Denish

I'm looking back at what marketing has done for GL..Yeah, April is the month..We have something to look for also this month with WonderCon ( But I won't keep my breath knowing WB ) and then we have CinemaCon in L.A. on 15th of April..here or there we'll have toys, artworks, posters, interviews..

Yeah, and it worked out soooo well for GL too.

BH/HHH · 03-05-2013, 04:20 PM

Quote:

Originally Posted by Denish

I'm looking back at what marketing has done for GL..Yeah, April is the month..We have something to look for also this month with WonderCon ( But I won't keep my breath knowing WB ) and then we have CinemaCon in L.A. on 15th of April..here or there we'll have toys, artworks, posters, interviews..

Yeah and I'm sure that will be enough

Poni_Boy · 03-05-2013, 04:21 PM

It didn't work for GL because that movie was crap and they knew it was crap. But they STILL sunk over $100 million into marketing it.

Anyone who thinks a studio should heavily market a film like MOS this far in advance should take a few minutes to learn about budget distribution and box office competition.

ThePhantasm · 03-05-2013, 04:22 PM

Quote:

Originally Posted by Poni_Boy

Anyone who thinks a studio should heavily market a film like MOS this far in advance should take a few minutes to learn about budget distribution and box office competition.

Apparently the producers and marketing teams for TASM 2, IM 3, etc. should take a few minutes to learn about that too.

BH/HHH · 03-05-2013, 04:24 PM

I think it's the age we live in to be honest we're very spoiled these days. I mean I remember when Batman Forever came out. I heard about that from a leaflet from cinema didn't see a single trailer or poster until after the release date.

ThePhantasm · 03-05-2013, 04:25 PM

Quote:

Originally Posted by BH/HHH

I think it's the age we live in to be honest we're very spoiled these days. I mean I remember when Batman Forever came out. I heard about that from a leaflet from cinema didn't see a single trailer or poster until after the release date.

Yes, the age we live in is more competitive due to the internet. Before, your attention wasn't being grabbed from a thousand different directions. Now, it is. Back in the day, a little bit went a long way. Now, a little bit is drowned out.

BH/HHH · 03-05-2013, 04:29 PM

Quote:

Originally Posted by ThePhantasm

Yes, the age we live in is more competitive due to the internet. Before, your attention wasn't being grabbed from a thousand different directions. Now, it is. Back in the day, a little bit went a long way. Now, a little bit is drowned out.

Yeah it's just the age we live in

GreenKToo · 03-05-2013, 04:29 PM

nobody is asking for a freaking ticker tape parade for supes, but a few images, a SB spot, a tease on the walking dead, would have sufficed. THAT wouldnt have cost them near as much as what they could lose by not doing it.

ThePhantasm · 03-05-2013, 04:31 PM

Quote:

Originally Posted by GreenKToo

nobody is asking for a freaking ticker tape parade for supes, but a few images, a SB spot, a tease on the walking dead, would have sufficed. THAT wouldnt have cost them near as much as what they could lose by not doing it.

Absolutely. Little tidbit over a long period of time is better than total blackout silence. It keeps fans talking and maintains the perception that the studio is enthusiastic about the film.

Poni_Boy · 03-05-2013, 04:34 PM

Quote:

Originally Posted by GreenKToo

nobody is asking for a freaking ticker tape parade for supes, but a few images, a SB spot, a tease on the walking dead, would have sufficed. THAT wouldnt have cost them near as much as what they could lose by not doing it.

I'm pretty sure the analysts who get paid to track gain/loss risk and marketing demands are much more versed in what should be done than fans who will be there opening weekend no matter what.

Who's gonna pay for all these little tidbits? You, me or the studio?

Most fans aren't thinking about what's best for the movie (if they were they'd be talking it up with everyone they know) they just WANT MOARR NOW!!

Poni_Boy · 03-05-2013, 04:35 PM

Quote:

Originally Posted by ThePhantasm

Absolutely. Little tidbit over a long period of time is better than total blackout silence.

Total blackout: R.I.P.D.

Man of Steel is being marketed right freaking now. You guys just want more. On WB's dime.

BestGirl · 03-05-2013, 04:37 PM

Fast forward a few months and everyone will be complaining that that WB's showing too much footage and is spoiling the movie.

Kane52630 · 03-05-2013, 04:37 PM

Another big film that is barely being marketed is Elysium. No trailer other than a couple of stills and yet it's coming out this August.

Quote:

Originally Posted by RachelDawes

Fast forward a few months and everyone will be complaining that that WB's showing too much footage and is spoiling the movie.

exactly what happened with TDKR. lol

Denish · 03-05-2013, 04:38 PM

Quote:

Originally Posted by ThePhantasm

Absolutely. Little tidbit over a long period of time is better than total blackout silence. It keeps fans talking and maintains the perception that the studio is enthusiastic about the film.

This is what they should have done..and what every studio does..

GreenKToo · 03-05-2013, 04:39 PM

Elysium? never heard of it till just now.

ThePhantasm · 03-05-2013, 04:39 PM

Quote:

Originally Posted by Poni_Boy

Total blackout: R.I.P.D.

Man of Steel is being marketed right freaking now. You guys just want more. On WB's dime.

Yeah, that's about the cost of what TASM2 is doing. A dime.

DarthSkywalker · 03-05-2013, 04:40 PM

Well my day now sucks. Give me something MOS please?

Denish · 03-05-2013, 04:41 PM

Where exactly TDKR showed too much? Spots? Maybe in set pics, you can't avoid those..but concerning the marketing, they showed little bit..

At some point I started even to think that they had production problems..Well, right after the handcuffed poster..

G.Godfrey · 03-05-2013, 04:41 PM

Quote:

Originally Posted by Poni_Boy

On WB's dime.

Yeah, I'm pretty sure releasing a few stills on MOS's official FB page (as they did with TDKR) wouldn't cost them more than a dime.

Tacit Ronin · 03-05-2013, 04:41 PM

What about teh Wolverine? That film comes out in July and not a single frame of footage.

Showtime · 03-05-2013, 04:42 PM

I don't really think the amount of marketing is the problem, it is how it has been marketed.

BestGirl · 03-05-2013, 04:42 PM

Quote:

Originally Posted by Showtime

I don't really think the amount of marketing is the problem, it is how it has been marketed.

How so? The teaser was lackluster but damn near everyone loved the trailer.

Poni_Boy · 03-05-2013, 04:42 PM

Quote:

Originally Posted by ThePhantasm

Yeah, that's about the cost of what TASM2 is doing. A dime.

I still don't understand this instance that WB is failing because they're not pandering to fans

ThePhantasm · 03-05-2013, 04:43 PM

TDKR didn't show "too much" of anything. The real spoilers came from leaks and rumors.

And even in spite of all those leaks and rumors, we still had people swearing up and down that the pit would be in Gotham, that Batman's back wouldn't be broken in the movie, that Lucius Fox would die, etc.

redfirebird2008 · 03-05-2013, 04:44 PM

Quote:

Originally Posted by JimJimBinks

My wife is the biggest Batman fan I know. She wasn't at all excited by the movie based on any of the marketing. When we left the theater she was blown away and telling everyone she knew it was the best Batman movie we'll ever get.

Up to this point, she's right. Still the best IMHO.

03-05-2013, 04:21 PM	#953
Poni_Boy Giggedy Join Date: Jun 2011 Location: New York, NY Posts: 6,353	Re: All Things Superman: An Open Discussion - - - - - - - - - - - - - - - - - It didn't work for GL because that movie was crap and they knew it was crap. But they STILL sunk over $100 million into marketing it. Anyone who thinks a studio should heavily market a film like MOS this far in advance should take a few minutes to learn about budget distribution and box office competition. __________________ The 12 Steps of Messageboard Commenting for Novices Joss Whedon's MUCH ADO ABOUT NOTHING is the cinematic equivalent of Tony Stark building an Iron Man suit in a cave with a bunch of scraps

03-05-2013, 04:24 PM	#955
BH/HHH Cavill's Hairychest Join Date: Apr 2004 Location: Leeds Posts: 15,440	Re: All Things Superman: An Open Discussion - - - - - - - - - - - - - - - - - I think it's the age we live in to be honest we're very spoiled these days. I mean I remember when Batman Forever came out. I heard about that from a leaflet from cinema didn't see a single trailer or poster until after the release date. __________________ MAN OF STEEL THE GREATEST COMIC BOOK MOVIE OF ALL-TIME

03-05-2013, 04:29 PM	#958
GreenKToo In the fire Join Date: Aug 2005 Location: In the fire. Posts: 11,321	Re: All Things Superman: An Open Discussion - - - - - - - - - - - - - - - - - nobody is asking for a freaking ticker tape parade for supes, but a few images, a SB spot, a tease on the walking dead, would have sufficed. THAT wouldnt have cost them near as much as what they could lose by not doing it. __________________ ''Life is hard. It's harder if you're stupid.'' ~ John Wayne http://thinkmcflythink.squarespace.com/

03-05-2013, 04:37 PM	#962
BestGirl Agent, NOT secretary Join Date: Nov 2008 Location: Marvel Universe Posts: 9,016	Re: All Things Superman: An Open Discussion - - - - - - - - - - - - - - - - - Fast forward a few months and everyone will be complaining that that WB's showing too much footage and is spoiling the movie. __________________ The poster formerly known as RachelDawes

03-05-2013, 04:39 PM	#965
GreenKToo In the fire Join Date: Aug 2005 Location: In the fire. Posts: 11,321	Re: All Things Superman: An Open Discussion - - - - - - - - - - - - - - - - - Elysium? never heard of it till just now. __________________ ''Life is hard. It's harder if you're stupid.'' ~ John Wayne http://thinkmcflythink.squarespace.com/

03-05-2013, 04:40 PM	#967
DarthSkywalker We Are Hunter Rider Join Date: Jun 2004 Posts: 32,587	Re: All Things Superman: An Open Discussion - - - - - - - - - - - - - - - - - Well my day now sucks. Give me something MOS please? __________________ "You've failed, Your Highness. I am a Jedi, like my father before me."

03-05-2013, 04:41 PM	#968
Denish Side-Kick Join Date: Apr 2010 Posts: 564	Re: All Things Superman: An Open Discussion - - - - - - - - - - - - - - - - - Where exactly TDKR showed too much? Spots? Maybe in set pics, you can't avoid those..but concerning the marketing, they showed little bit.. At some point I started even to think that they had production problems..Well, right after the handcuffed poster..

03-05-2013, 04:41 PM	#970
Tacit Ronin Side-Kick Join Date: Aug 2009 Location: New York Posts: 11,188	Re: All Things Superman: An Open Discussion - - - - - - - - - - - - - - - - - What about teh Wolverine? That film comes out in July and not a single frame of footage.

03-05-2013, 04:42 PM	#971
Showtime Your Friend In Time SHH! Global Moderator Join Date: May 2005 Location: Hill Valley Posts: 41,454	Re: All Things Superman: An Open Discussion - - - - - - - - - - - - - - - - - I don't really think the amount of marketing is the problem, it is how it has been marketed. __________________

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