![]() |
|
![]() |
|
Thread Tools | Display Modes |
![]() |
#51 | |||
Side-Kick
Join Date: Nov 2011
Posts: 11,464
|
![]() Quote:
But you know what? Why not? The Daily Planet. How would you like to see it modernized? Do you even want to see it modernized? Do you think Clark will be more of a reporter than a field reporter? Would you be okay with that? Why (or why not)? Quote:
Quote:
![]() |
|||
![]() |
![]() |
#52 |
Side-Kick
Join Date: Dec 2011
Posts: 376
|
![]()
I'm great! lol.
These marketing/lack of marketing conversations are funny. Happen every time any of these movies get released and it's NEVER enough, until a few weeks before the movie comes out and they actually do start to advertise heavily. Not sure why we (myself included) expect so much more from a marketing perspective (especially one that Chris Nolan is associated with). It's April 1, not June 1. I wont go as far a saying everyone should calm down and relax but... I wonder if the time would go by faster if we talked about other things...have all the other possible topics been exhausted? |
![]() |
![]() |
#53 | |
Side-Kick
Join Date: Jan 2011
Posts: 9,885
|
![]() Quote:
That footage was deceptive though. It made GL look like a Sci Fi Epic. Pity it wasnt so. |
|
![]() |
![]() |
#54 |
A friend
Join Date: Feb 2013
Location: Kalamazoo, MI
Posts: 400
|
![]()
__________________
"In many ways, Clark is the most human of us all. Then...he shoots fire from the skies, and it is difficult not to think of him as a god.
And how fortunate we all are that it does not occur to him." -Batman (Superman/Batman #3) |
![]() |
![]() |
#55 |
Side-Kick
Join Date: Jan 2011
Posts: 9,885
|
![]()
Doing Pretty Good Showtime .
Tired after Wondercon though . |
![]() |
![]() |
#56 |
Side-Kick
Join Date: Apr 2011
Posts: 4,236
|
![]()
How are you Show?
Sooo...are there any specific feats or displays of power you guys are hoping to see in mos? Or specific scenes from the comics? I personally would love to see Clark take pa kent flying like Birthright. Loved that moment |
![]() |
![]() |
#57 |
Side-Kick
Join Date: Oct 2000
Location: Bradford, England
Posts: 835
|
![]()
Back to the marketing!!!
![]() I'll be the first to admit SRs marketing campaign was not the best, but you also remember most complaints originally came from Bryan Singer, who was also the producer - as in responsible for the marketing too!!! That film failed due to the film itself. The marketing was aimed at nostalgia - promising a Superman we all knew. The General Audience were much smarter than most fans - they saw the truth - SR had nothing new to offer. With MOS, every trailer, poster and picture promise something different - the exact opposite approach to SR. By this point in 2006, we had 1 teaser (full of scenes not even in the final film!) and a poster of Superman over Earth. Where was the new stuff? MOS isn't even in the same catergory. And if you're talking about the big marketing of STID, REALLY look at it and think of Abrams track record. We're being teased of a classic villain, action and a true classic. The marketing is also trying REALLY hard to admit its a Star Trek film. Where are the ideas? The subtext? Even Wrath of Khan had that, the idea of growing old. Even Nemesis, the WORST ST film, looked at the end of a Generation. Then look at Cloverfield, Alias, Lost, Super 8, Nero in ST. There is next to no chance of STID living up to the hype, which may work against it. IM3 looks great, and I have more faith in Shane Black than Favreau, but IM2 looked amazing too, remember? Point is, hope for the best. MOS marketing has got us all talking. It's done it's job, perfectly.
__________________
A new Web Blog for films YOU enjoy! |
![]() |
![]() |
#58 | |
Side-Kick
Join Date: Dec 2011
Posts: 376
|
![]() Quote:
Need more "WOW!" moments. |
|
![]() |
![]() |
#59 |
Side-Kick
Join Date: Dec 2011
Posts: 376
|
![]()
WE are talking, but is the general audience talking? Maybe they are. But I think the target audience isn't fans who will see anything Superman related, which most of us will.
|
![]() |
![]() |
#60 | |
Side-Kick
Join Date: Oct 2000
Location: Bradford, England
Posts: 835
|
![]() Quote:
__________________
A new Web Blog for films YOU enjoy! |
|
![]() |
![]() |
#61 |
Side-Kick
Join Date: Feb 2005
Posts: 8,830
|
![]()
Please understand this, and don't flame! You wanna know why I, personally, keep being reminded of how silent MOS has been since December 18'th of last year??? It's because every_day, there's new headlines on the hype's front page - and that's cool. It is. But every time it's constantly for every other movie coming out this year BUT "Man of Steel" :-( Pacific Rim, KickAss 2, The Lone Ranger, Word War Z & After Earth, are all going strong at it. Trailers, posters, featurettes. You name it. ALL of which are movies coming out long after MOS. In the mean time, the same handcuff picture of superman has been released multiple times through varies sources, claiming it to be "new stuff" (so tiring). Also, the listed running time of 2:28 hours (as seen on imdb.com) isn't even official. We don't know if anything of anything is true, or not. It's ALL speculation. Multiple people claims to have seen the film and comments on it. But when all comes down to it we don't even know weather or not it's true, any of it. We know the film has been screened for some people, yes. But we don't know if those are the same people who's written about it on the net. Those could easily just be clever trolls and such. We just don't know. ON TOP of that, there was no Superbowl tv-spot. There was NO panel at wonder-con promoting the new film. And that's even though "Man of Steel" IS Warner-Bros biggest film this year, and Superman has turned 50, etc. (seriously - W_T_F!?).
The above written are all factors of WHY "Man of Steel" seems completely dead in its marketing at this point in time. When it should be headlining all over those other films. Last edited by Naite22; 04-01-2013 at 04:30 PM. |
![]() |
![]() |
#62 | |
Easy, miss. I've got you.
Join Date: Mar 2011
Location: Quito, Ecuador
Posts: 4,620
|
![]() Quote:
__________________
Tuuuuu-turu-tu-tuuuuuuuuuuu
TUUUU-TUUUU-TUUUUUUUUUUU... |
|
![]() |
![]() |
#63 | |
Side-Kick
Join Date: Oct 2000
Location: Bradford, England
Posts: 835
|
![]() Quote:
What you really need to understand is some facts as well. 1. WB bought ZERO ads for Superbowl 2013, as did Fox. Therefore, NO trailers for Pacific Rim, Wolverine, etc. WB also did not bother last year, with TDKR. As for all the other films hyped, most were released in March/April/May, the start of Summer movie season. MOS would not fit the category. Also, most of the film trailers were for films that NEEDED audience awareness - Oz, Lone Ranger. Another reason would be that WB feels that the Superbowl would not fit the target audience they want for now. Case in point - the Superbowl was chosen to be the first glimpse of F&F6 - perfect audience and timing - marketing worked like a dream.... (WB DID release a Superbowl in 2003 - For Matrix Reloaded, out in May). 2. Why no MOS at Wondercon? Because it doesn't need it. IM3 wasn't at Wondercon either, because the target audience is already onboard. The films being marketed at WonderCon are those where the target audience is needed to get onboard. Pacific Rim NEEDS the gaming, Anime and scifi communities onboard. Same story with World War Z. Iron Man 1 and Green Lantern needed WC panels to get the support from their target audience, to establish the core fan base. However, the December MOS trailer download numbers showed that both the core fanbase and general audience ARE aware of the film. There is NO point in WB promoting MOS at WonderCon - they've got the fans onboard. 3. Look at the marketing of MOS so far. A teaser trailer attached to one of the biggest films of 2012, used to ANNOUNCE the film. 2 posters designed to get attention. A 2nd trailer, attached to ANOTHER big 2012 film, which was one of the highest downloads. Now there are over 2 and a half months to go, with the marketing for the next stage. The next step is just promoting for the GA, and the date. That is 100% doable.
__________________
A new Web Blog for films YOU enjoy! |
|
![]() |
![]() |
#64 |
Side-Kick
Join Date: Feb 2013
Posts: 732
|
![]()
Superman is one of the most recognizable brands, we need to understand this.
Now don't mix things up, Recognized =/= Liked You don't have to like something to recognize it. You might hate Superman or think it's boring, but you'll "recognize" it. Now I'm supposed to follow these films more than the average guy, but in the beginning I really had a problem remembering "Pacific Rim" name. Now imagine what the studio needs to do to make the public remember and recognize this robots' film. With Superman you're already there. |
![]() |
![]() |
#65 | |
Side-Kick
Join Date: Oct 2000
Location: Bradford, England
Posts: 835
|
![]() Quote:
Early/intensive promoting is done to get people aware of a film. Ask anybody on the street. They KNOW who Superman is. The next level is to promote the date.
__________________
A new Web Blog for films YOU enjoy! |
|
![]() |
![]() |
#66 | |
Eat my shorts
SHH! Global Moderator
Join Date: Apr 2009
Location: Springfield
Posts: 16,318
|
![]()
Just added the Justice League animated series to my Netflix instant queue. Awwww yeahhh.
__________________
Quote:
|
|
![]() |
![]() |
#67 |
Side-Kick
Join Date: Feb 2013
Posts: 732
|
![]()
Also, it doesn't matter how many trailers you release if it doesn't reach enough people.
I noticed that we concentrate more on the number of trailers or posters released, when the viewing numbers are much more imported. MoS trailers and posters are months old, but it's still being used and run today in theaters, that's marketing going on. |
![]() |
![]() |
#68 |
O-bama-ama-ama-ay-ay
Join Date: Feb 2005
Location: Places
Posts: 19,563
|
![]()
I for one think Zod looks totally badass.
__________________
If You Wanna Make The World A Better Place, Take A Look At Yourself, And Then Make A Change R.I.P. Heath |
![]() |
![]() |
#69 |
Side-Kick
Join Date: Jun 2007
Posts: 2,511
|
![]()
Yea me to but didn't they say green lantern and young justice would be streaming as well?
__________________
Quote: As the poet John Dryden once had it: "Beware the fury of a patient man." Or Batman. |
![]() |
![]() |
#70 |
Side-Kick
Join Date: Jan 2011
Posts: 9,885
|
![]()
How many of these people on the street who know who Superman is also know he has a new movie coming out?
Last edited by Mysteryman; 04-01-2013 at 06:07 PM. |
![]() |
![]() |
#71 |
Side-Kick
Join Date: Feb 2013
Posts: 732
|
![]()
This!
|
![]() |
![]() |
#72 | |
Eat my shorts
SHH! Global Moderator
Join Date: Apr 2009
Location: Springfield
Posts: 16,318
|
![]()
The only DCAU shows that I remember being lined up right now are: Batman: Brave and the Bold, Batman Beyond, and Justice League. Maybe Green Lantern and Young Justice will be added next month? I don't know.
__________________
Quote:
|
|
![]() |
![]() |
#73 |
Side-Kick
Join Date: Jan 2011
Posts: 9,885
|
![]()
I actually agree.
I Like that armor. |
![]() |
![]() |
#74 |
Tell em Steve-Dave
Join Date: Feb 2006
Location: United Kingdom
Posts: 9,647
|
![]()
They didn't even need to release a trailer let alone two, they could have easily made their first and only trailer debut on Iron Man 3, nearly every member of the main demographic of this film would be exposed and informed of this films existance, then litter tv spots for the next month (may is finale month so viewerships are high) then you have your press junkets, late show circuits, endless articles and interviews, clips then if the film is good enough some reviews and pre screening tweets. All of that can be done in a month and a half and you'd get the same result as viral marketing and constant stream of photos and clips for 6 months (which it seems people here complaining about the marketing) if anything you might get a better result with the former, as you can always overhype and tire people out with constant marketing, especially if you reveal half the movie beforehand.
I'll just say what i said on the TDKR forums last year....some people are severely mistaking their own impatience and eagerness to see the film for a studio failing to market a film properly.
__________________
1-The Dark Knight/2-The Dark Knight Rises/3-Captain America: The Winter Soldier/4-Batman Begins/5-X-Men: Days of Future Past/6-Guardians of the Galaxy/7-Spider-Man 2/8-The Avengers/9-Superman:TM/10-The Incredibles |
![]() |
![]() |
#75 |
Side-Kick
Join Date: Jan 2011
Posts: 9,885
|
![]()
Actually,I am bothered by a lack of Buzz and Awareness .
|
![]() |
![]() |
Thread Tools | |
Display Modes | |
|
|