Originally Posted by Mr. Dent
In addition to all of the above, it's also gotten to the point now where the Marvel brand can pimp their new movies and franchises, like Pixar. It used to be that only these historical characters could do well, but Marvel, thanks in part to Disney, has figured out a way to boost their entire portfolio of characters in the same way Pixar boosts its movies. Obviously things aren't always going to stay as good as they are now, but superhero movies will continue to be made and at a steady pace for the far-out foreseeable future.
I'd say Marvel is much better at introducing new franchises than even Pixar since all these Marvel characters exist in the same world as The Avengers. They can just use The Avenger movies to boost unknown characters popularity with the general public to astronomic levels.