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Old 05-31-2013, 10:04 AM   #1
RockSP
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Default Cheerios commercial's racist backlash

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An adorable Cheerios commercial featuring an interracial couple and their daughter generated such a strong racist backlash on YouTube that the comments section had to be closed.

The ad had received more than 1,600 likes and more than 500 dislikes as of Thursday evening.

Prior to the closure, the comment section had been filled "with references to Nazis, 'troglodytes' and 'racial genocide,'" according to Adweek.

YouTube comment sections have a reputation for breeding racist flame wars. CNN focused on the issue earlier this year, after a panel addressing racism and race on YouTube was held at South By Southwest:

"Everyone gets hate comments on YouTube," said Andre Meadows, the creator of the Black Nerd Comedy channel. "You can make the most wonderful video in the world and you will get 'Fake!' and 'Gay!'"
But for minority creators, "when you get comments, it seems to be targeted toward race almost immediately. A lot of people get 'dumb video, stupid video' -- but with mine it immediately goes to racial slurs."

Commenters on the cereal's Facebook page also said they found the commercial "disgusting" and that it made them "want to vomit." Other hateful commenters expressed shock that a black father would stay with his family.

However, many took to Facebook to express their appreciation for Cheerios' decision to feature a mixed-race family.

"Having been mixed in the '70s, I'd like to thank everyone at Cheerios for making a commercial with an interracial couple! Going to buy boxes today! Many thanks for reflecting what my family looked like," Beschelle Lockhart posted Monday.

"Just watched your commercial with the biracial family. Beautiful. Thank you so much," Alexandra Burt wrote.

Cheerios was unfazed by the racist Internet backlash. "Consumers have responded positively to our new Cheerios ad. At Cheerios, we know there are many kinds of families and we celebrate them all," Camille Gibson, Cheerios vice president of marketing, told Gawker.


http://www.huffingtonpost.com/2013/0...n_3363507.html


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Old 05-31-2013, 10:10 AM   #2
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Default Re: Cheerios commercial's racist backlash

It's YouTube so this is unsurprising, except that it's apparently news to someone that YouTube commenters are among the nastiest part of the internet.

The commercial itself was nothing new either. It's just Cheerios doing their "good for the heart" slogan and nothing I can find offensive or threatening. In fact had it not been pointed out this was an interracial couple, I probably wouldn't have thought twice about it.

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Old 05-31-2013, 10:11 AM   #3
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Default Re: Cheerios commercial's racist backlash

So...nothing new?

Youtube comments has always been like this, I can't even remember the last time I went though and read youtube comments.

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Old 05-31-2013, 10:14 AM   #4
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Default Re: Cheerios commercial's racist backlash

cute commercial. cute family.

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Old 05-31-2013, 10:48 AM   #5
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Default Re: Cheerios commercial's racist backlash

Since when did youtube comments start to matter?

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Old 05-31-2013, 11:09 AM   #6
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Default Re: Cheerios commercial's racist backlash

youtube comments are almost always awful

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Old 05-31-2013, 11:13 AM   #7
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Default Re: Cheerios commercial's racist backlash

I stopped reading YouTube comments long ago. I used to listen to Pink Floyd on there, but was quite disgusted with the amount of Neo-Nazi's that gathered on the video comments section (thanks to said imagery and lyrics in The Wall.)

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Old 05-31-2013, 11:21 AM   #8
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Default Re: Cheerios commercial's racist backlash

I'm confused...I watched the commercial and couldn't find anything racist about it....what the heck am I missing?

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Old 05-31-2013, 11:29 AM   #9
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Default Re: Cheerios commercial's racist backlash

it's not the commercial it's some people's reaction to the commercial that is racist

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Old 05-31-2013, 11:29 AM   #10
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Default Re: Cheerios commercial's racist backlash

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Originally Posted by Destructus86 View Post
I'm confused...I watched the commercial and couldn't find anything racist about it....what the heck am I missing?
The comments were racist, not the video

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Old 05-31-2013, 11:50 AM   #11
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Default Re: Cheerios commercial's racist backlash

Mostly morons post comments on YouTube so its not a surprise.

Most of those racist knuckle daggers wouldn't have the balls to say the stuff they post in real life or to peoples of colours face. Typical internet cowardly racists.

Are interracial couple commercials rare in the U.S or something?

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Old 05-31-2013, 11:50 AM   #12
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Default Re: Cheerios commercial's racist backlash

Racist comments on Youtube? Are these people new to Youtube?

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Old 05-31-2013, 12:00 PM   #13
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Default Re: Cheerios commercial's racist backlash

I knew there was a reason I loved Cheerios.

Now if only Lucky Charms had a commercial with a gay couple.

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Old 05-31-2013, 12:00 PM   #14
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Default Re: Cheerios commercial's racist backlash

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Originally Posted by jonathancrane View Post
I stopped reading YouTube comments long ago. I used to listen to Pink Floyd on there, but was quite disgusted with the amount of Neo-Nazi's that gathered on the video comments section (thanks to said imagery and lyrics in The Wall.)
Tell me about it. Roger Waters would want to slap each and every one of those idiots.

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Old 05-31-2013, 12:07 PM   #15
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Default Re: Cheerios commercial's racist backlash

Anyone know why racist are completely against people with different skin colors inter-mixing but completely support various white ethnicities from inter-mixing?

I mean doesn't a Irish person and Russian person having a kid "ruin" the genetic and cultural legacy just as much as a French person and a black Jamaican person having kids?

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Old 05-31-2013, 12:09 PM   #16
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Default Re: Cheerios commercial's racist backlash

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Tell me about it. Roger Waters would want to slap each and every one of those idiots.
You just have to wonder what percentage of the public is anonymously racist.

Just about any website without strict regulation will have a flood of users using racist language.

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Old 05-31-2013, 12:12 PM   #17
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Default Re: Cheerios commercial's racist backlash

More companies should have interracial couples in their commercials.

The fact that this type of commercial is so rare in this day and age is very telling about how little progress society has actually made in race relations.

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Old 05-31-2013, 12:23 PM   #18
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Default Re: Cheerios commercial's racist backlash

True, I always jokingly say to my friends when I see an interracial couple on television, "ooooo, an interracial couple how exotic." I know I'm not funny.

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Old 05-31-2013, 12:26 PM   #19
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Default Re: Cheerios commercial's racist backlash

Quote:
Originally Posted by MessiahDecoy123 View Post
More companies should have interracial couples in their commercials.

The fact that this type of commercial is so rare in this day and age is very telling about how little progress society has actually made in race relations.
it's telling that we see this very rarely....there are very few movies and tv shows about an interracial couple where race isnt the story.

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Old 05-31-2013, 12:29 PM   #20
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Default Re: Cheerios commercial's racist backlash

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Originally Posted by jonathancrane View Post
I stopped reading YouTube comments long ago. I used to listen to Pink Floyd on there, but was quite disgusted with the amount of Neo-Nazi's that gathered on the video comments section (thanks to said imagery and lyrics in The Wall.)
Let me guess: "Waiting for the Worms"?

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Old 05-31-2013, 12:54 PM   #21
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Default Re: Cheerios commercial's racist backlash

Quote:
Originally Posted by MessiahDecoy123 View Post
More companies should have interracial couples in their commercials.

The fact that this type of commercial is so rare in this day and age is very telling about how little progress society has actually made in race relations.
Interracial relationships has been on the rise for decades in many countries including the U.S so you would think the media would reflect that more.


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Originally Posted by MessiahDecoy123 View Post
Anyone know why racist are completely against people with different skin colors inter-mixing but completely support various white ethnicities from inter-mixing?

I mean doesn't a Irish person and Russian person having a kid "ruin" the genetic and cultural legacy just as much as a French person and a black Jamaican person having kids?
Logic isn't racists strong points. Considering we all have common ancestors and came from Africa doesn't even factor into their mindset.

Even if your Irish or Russian that doesn't mean your ethnic background is completely Irish or Russian or even Caucasian.

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Old 05-31-2013, 12:56 PM   #22
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Default Re: Cheerios commercial's racist backlash

Quote:
Originally Posted by Brain Damage View Post
Tell me about it. Roger Waters would want to slap each and every one of those idiots.
This.

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Old 05-31-2013, 01:14 PM   #23
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Default Re: Cheerios commercial's racist backlash

The most offensive thing about the commercial is that little girls acting.

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Old 05-31-2013, 01:29 PM   #24
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Default Re: Cheerios commercial's racist backlash

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it's not the commercial it's some people's reaction to the commercial that is racist
Quote:
Originally Posted by SlamAdams View Post
The comments were racist, not the video
I'm hoping that was sarcasm on his part. If my thread title was confusing, the article is right there...

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Old 05-31-2013, 02:04 PM   #25
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Default Re: Cheerios commercial's racist backlash

It's obvious that this is tearing apart the fabric of American society.

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