The SuperHeroHype Forums  

Go Back   The SuperHeroHype Forums > General Movies > Misc. Films

Reply
 
Thread Tools Display Modes
Old 07-11-2013, 03:59 AM   #1
spider-neil
spins a web any size!
 
spider-neil's Avatar
 
Join Date: Sep 2004
Posts: 14,323
Default What's the big deal about product placement?

Am I the only one who doesn't get the critisism?
For instance there was a big deal about IHop appearing in MoS.
Or Spidey using Bing in ASM. Whether someone is drinking a Pepsi or screen or a Big Mac, who the hell cares?

spider-neil is offline   Reply With Quote
Old 07-11-2013, 04:02 AM   #2
lime
Movie critic
 
lime's Avatar
 
Join Date: May 2009
Posts: 2,482
Default Re: What's the big deal about product placement?

When critics want to criticize, they need to find something.

Product placement is in no way a problem for a film. Do we care if we see in the background McDonalds logo or a logo for a brand created for the movie? No.

Critics gonna hate.

lime is online now   Reply With Quote
Old 07-11-2013, 04:06 AM   #3
James
Built from Lego
 
James's Avatar
 
Join Date: Jun 2011
Location: New Zealand/Canada
Posts: 4,215
Default Re: What's the big deal about product placement?

I don't mind it at all, as long as it's not distracting. If a character uses Google, fine and dandy, that makes sense. Alternatively when you have something like a shot where two characters stand either side of the screen having a conversation and there's a massive billboard behind them, or the scene is outright dedicated to a product (see Blade III's iPod ad) then it takes me out of the film. A car goes smashing through a Coke truck, cool -they were going to smash through a truck anyway, might as well have a label on it...but we don't need to look at the truck for 30 seconds beforehand, or zoom in on a fallen bottle after the accident.

__________________

James is offline   Reply With Quote
Old 07-11-2013, 04:34 AM   #4
Thundarr
Side-Kick
 
Thundarr's Avatar
 
Join Date: Sep 2008
Location: Vancouver, BC, Canada
Posts: 6,120
Default Re: What's the big deal about product placement?

Yeah, it's a delicate balance. If done subtley, it's fine. Someone just happens to be drinking a can of Coke. But they can go overboard sometimes.

Thundarr is offline   Reply With Quote
Old 07-11-2013, 05:03 AM   #5
Tequilla
Side-Kick
 
Tequilla's Avatar
 
Join Date: May 2010
Location: P
Posts: 1,804
Default Re: What's the big deal about product placement?

Lynch always has the wisest words

VIDEO-CLick to Watch!:


If you are re-framing shots thinking in a way to show your company's partner name , instead of what's right for your own movie...that's what's wrong.

Nothing wrong with movies having real trademarks in them. It's normal. It's not normal when you deviate from your work to blatantly publicize something.

Tequilla is offline   Reply With Quote
Old 07-11-2013, 05:45 AM   #6
Bruce Malone
Side-Kick
 
Bruce Malone's Avatar
 
Join Date: May 2009
Location: Stay out of my territory
Posts: 5,923
Default Re: What's the big deal about product placement?

Quote:
Originally Posted by Thundarr View Post
Yeah, it's a delicate balance. If done subtley, it's fine. Someone just happens to be drinking a can of Coke. But they can go overboard sometimes.
Exactly as long as it mirrors real life where you just happen to see logos here and there. I don't like it when there is any linger on the logo though or making sure it really appears in focus.

There was an awkward moment in MoS where the Sears logo just happened to pop up in frame and it was almost as if the camera just shot up to focus on it. Some people in the theater actually laughed because it seemed so blatant.

Bruce Malone is offline   Reply With Quote
Old 07-11-2013, 11:36 AM   #7
James
Built from Lego
 
James's Avatar
 
Join Date: Jun 2011
Location: New Zealand/Canada
Posts: 4,215
Default Re: What's the big deal about product placement?

On my planet, the S stands for Sears.

__________________

James is offline   Reply With Quote
Old 07-11-2013, 11:48 AM   #8
Bruce Malone
Side-Kick
 
Bruce Malone's Avatar
 
Join Date: May 2009
Location: Stay out of my territory
Posts: 5,923
Default Re: What's the big deal about product placement?

I will find reasonably priced household items!


Bruce Malone is offline   Reply With Quote
Old 07-11-2013, 11:55 AM   #9
James
Built from Lego
 
James's Avatar
 
Join Date: Jun 2011
Location: New Zealand/Canada
Posts: 4,215
Default Re: What's the big deal about product placement?

Is it a bird?! Is it a plane?! No! It's 30% off a brand new fridge-freezer!

__________________

James is offline   Reply With Quote
Old 07-11-2013, 12:44 PM   #10
Immortalfire
The Dreamy Mod
SHH! Global Moderator
 
Immortalfire's Avatar
 
Join Date: Feb 2001
Location: In the pale moonlight
Posts: 55,885
Default Re: What's the big deal about product placement?

Product placement becomes annoying if in the movie, the characters themselves outright refer to it so that you'll without a doubt, be aware that it's there. Like when Peter uses a Dr. Pepper can for webshooting practice, it's just there. Pete doesn't comment "Now I'll use this DOCTOR PEPPER can to try to perfect my new abilities."

The prime example of overdone product placement is the E.T. ripoff, "Mac & Me". That whole movie is one big McDonald's commercial.

__________________
D A W G S
Immortalfire is offline   Reply With Quote
Old 07-11-2013, 12:58 PM   #11
redhawk23
Wrestlin'
 
redhawk23's Avatar
 
Join Date: Jan 2008
Location: New Kemet
Posts: 14,037
Default Re: What's the big deal about product placement?

99% of the time I have no real problem with it but there are cases where it can be pretty invasive.

In MOS there is a dramatic scene outside of a Sears. Superman takes off and the camera lingers on the Sears sign.

The Ihop was a little ridiculous too. It was just a bit too obvious. Lois tracks down an old childhood friend of Clark's and he works at Ihop? Okay thats fine, Ihops included. Giant battle scene moves into the exact same IHOP? Post battle conversation staged in the same Ihop again? It was just a little odd.

In both cases the product placement was so obvious that the scene felt more like one of those commercials with movie footage inserted rather than just a happenstance inclusion of the brand within the context of the film.

http://www.youtube.com/watch?v=VIE2Li7auNE

VIDEO-CLick to Watch!:

Not much difference between the IHOP scenes and this.

"A bit overdone" indeed.

redhawk23 is offline   Reply With Quote
Old 07-11-2013, 01:00 PM   #12
redhawk23
Wrestlin'
 
redhawk23's Avatar
 
Join Date: Jan 2008
Location: New Kemet
Posts: 14,037
Default Re: What's the big deal about product placement?

Quote:
Originally Posted by James View Post
On my planet, the S stands for Sears.


I'm going to put this in my sig if thats okay.

redhawk23 is offline   Reply With Quote
Old 07-11-2013, 01:22 PM   #13
danoyse
Snikt. Stab. Repeat.
SHH! Administrator
 
danoyse's Avatar
 
Join Date: Feb 2004
Location: Hooked on a feeling.
Posts: 23,310
Default Re: What's the big deal about product placement?

Quote:
Originally Posted by Bruce Malone View Post
There was an awkward moment in MoS where the Sears logo just happened to pop up in frame and it was almost as if the camera just shot up to focus on it. Some people in the theater actually laughed because it seemed so blatant.
And Clark's mother works at Sears too. When Lois comes to their house to interview her, you can see she's wearing a Sears shirt and name tag. Noticed that the second time I saw it.

Product placement is fine...except when its distracting. Brad Pitt stopping to drink a Pepsi during a zombie apocalypse, which got a big laugh from my audience when I saw World War Z. There was also a pretty blatant Verizon FIOs ad towards the end of Iron Man 3 as well.

It's inevitable that it's going to be there, obviously someone has to help pay for these big expensive blockbusters...its just that sometimes they can be a little blatant about it.

__________________
"You change the world when you change your mind.
danoyse is offline   Reply With Quote
Old 07-11-2013, 01:34 PM   #14
Bruce Malone
Side-Kick
 
Bruce Malone's Avatar
 
Join Date: May 2009
Location: Stay out of my territory
Posts: 5,923
Default Re: What's the big deal about product placement?

Quote:
Originally Posted by danoyse View Post
And Clark's mother works at Sears too. When Lois comes to their house to interview her, you can see she's wearing a Sears shirt and name tag. Noticed that the second time I saw it.
Now that i didn't notice. Well that explains why Sears was the one building in Smallville not destroyed...he was looking out for mom.

Bruce Malone is offline   Reply With Quote
Old 07-11-2013, 01:58 PM   #15
StarLord
Blood Eagle
 
StarLord's Avatar
 
Join Date: Aug 2009
Posts: 8,480
Default Re: What's the big deal about product placement?

I think sometimes it's suitable and not really that noticeable, but other times it's just too damn corny and obvious.

It's all about the benjamins, unfortunately.

StarLord is offline   Reply With Quote
Old 07-11-2013, 02:05 PM   #16
James
Built from Lego
 
James's Avatar
 
Join Date: Jun 2011
Location: New Zealand/Canada
Posts: 4,215
Default Re: What's the big deal about product placement?

Quote:
Originally Posted by redhawk23 View Post


I'm going to put this in my sig if thats okay.
I'd be honored!

__________________

James is offline   Reply With Quote
Old 01-17-2014, 02:19 AM   #17
charl_huntress
The Offender w/ Magic
 
charl_huntress's Avatar
 
Join Date: May 2006
Location: Outside the doors of Arkham Ayslum
Posts: 10,856
Default Re: What's the big deal about product placement?

Quote:
Originally Posted by danoyse View Post
And Clark's mother works at Sears too. When Lois comes to their house to interview her, you can see she's wearing a Sears shirt and name tag. Noticed that the second time I saw it.

Product placement is fine...except when its distracting. Brad Pitt stopping to drink a Pepsi during a zombie apocalypse, which got a big laugh from my audience when I saw World War Z. There was also a pretty blatant Verizon FIOs ad towards the end of Iron Man 3 as well.

It's inevitable that it's going to be there, obviously someone has to help pay for these big expensive blockbusters...its just that sometimes they can be a little blatant about it.
I did not notice that. Wow...I've seen the movie numerous times and never caught that.

I'm okay with product placement as long as it's not ridiculous. I even like the product placement in some instances because it's not like regular people don't drink Pepsi or by Audis.

__________________
Mission Accomplished!
Quote:
Originally Posted by Rowsdower! View Post
I've heard so many people talk about how Superman would kill Lois if they ever had sex, but I've never heard someone make this point before and it's brilliant. If Superman's bodily fluids are so dangerous, then he'd have to use a kryptonite toilet every time he takes a dump.
charl_huntress is offline   Reply With Quote
Old 01-17-2014, 02:51 AM   #18
John Locke
One is Dark One is Light
 
John Locke's Avatar
 
Join Date: Nov 2007
Posts: 3,971
Default Re: What's the big deal about product placement?

Quote:
Originally Posted by charl_huntress View Post
I'm okay with product placement as long as it's not ridiculous. I even like the product placement in some instances because it's not like regular people don't drink Pepsi or by Audis.
I remember seeing behind the scenes clip from MOS where they said they used actual companies to make it seem like it was happening at the real place. That's why I don't see the IHOP scene as bad as most people do even if the MOS reasoning is just an excuse.

A bad use that springs to mind is when they built the Fantastic Four Car out of like a Dodge or something and they added two lines of dialogue to point that out. It was something along the lines of "Is that a Dodge?" "Of course."

__________________
Once, there was only dark. Ask me, the light's winning. -Rust Cohle

Nobody exists on purpose, nobody belongs anywhere, we're all gonna die. Come watch TV. -Morty Smith
John Locke is online now   Reply With Quote
Old 01-17-2014, 03:03 AM   #19
charl_huntress
The Offender w/ Magic
 
charl_huntress's Avatar
 
Join Date: May 2006
Location: Outside the doors of Arkham Ayslum
Posts: 10,856
Default Re: What's the big deal about product placement?

Quote:
Originally Posted by John Locke View Post
I remember seeing behind the scenes clip from MOS where they said they used actual companies to make it seem like it was happening at the real place. That's why I don't see the IHOP scene as bad as most people do even if the MOS reasoning is just an excuse.

A bad use that springs to mind is when they built the Fantastic Four Car out of like a Dodge or something and they added two lines of dialogue to point that out. It was something along the lines of "Is that a Dodge?" "Of course."
I thought that was one of the nuances that added some realism to the SV fight. There were all the hallmarks of a town, like a 7-11 and a Sears. I also got a little kick out of Pete working at IHOP. So none of the product placement in MOS bothered me a bit...

I can't really think of any bad product placement off the top of my head. Maybe some stuff in the Transformers like the X-Box and the Mtn. Dew, but there are no real serious offenders I can think of. I think for me when they place a product and don't try to make it work in the story, and you can just tell it's just product placement, is when it's the worse.

__________________
Mission Accomplished!
Quote:
Originally Posted by Rowsdower! View Post
I've heard so many people talk about how Superman would kill Lois if they ever had sex, but I've never heard someone make this point before and it's brilliant. If Superman's bodily fluids are so dangerous, then he'd have to use a kryptonite toilet every time he takes a dump.
charl_huntress is offline   Reply With Quote
Old 01-17-2014, 03:07 AM   #20
Wolfwood
Shasta McNasty
 
Wolfwood's Avatar
 
Join Date: Feb 2003
Location: Chino, California
Posts: 12,342
Default Re: What's the big deal about product placement?

The biggest offender of bad product placement over the last year or so has been Bing.

VIDEO-CLick to Watch!:


But that's on TV. I don't know of any horrific movie moments where I was completely thrown out of the viewing experience.

__________________

Henchman for Shadaloo
AVATAR BY AxlsAppetite
Wolfwood is offline   Reply With Quote
Old 01-17-2014, 03:17 AM   #21
charl_huntress
The Offender w/ Magic
 
charl_huntress's Avatar
 
Join Date: May 2006
Location: Outside the doors of Arkham Ayslum
Posts: 10,856
Default Re: What's the big deal about product placement?

OH Yeah...I sort of forget about TV and product placement, but I've watched so many people on Arrow use the MS Surface that...yeah...I get it. So I bought one.

__________________
Mission Accomplished!
Quote:
Originally Posted by Rowsdower! View Post
I've heard so many people talk about how Superman would kill Lois if they ever had sex, but I've never heard someone make this point before and it's brilliant. If Superman's bodily fluids are so dangerous, then he'd have to use a kryptonite toilet every time he takes a dump.
charl_huntress is offline   Reply With Quote
Old 01-17-2014, 03:25 AM   #22
flickchick85
Loose Seal
SHH! Moderator
 
flickchick85's Avatar
 
Join Date: Jun 2007
Posts: 12,498
Default Re: What's the big deal about product placement?

The stores/restaurants didn't bother me in MoS because I just felt like they grounded the action in a very recognizable world. What DID bother me in MoS was the extreme close-ups of the damn Nikon camera. There's one shot where Lois literally places the camera in front of the frame before she even climbs into the background, so that literally the only thing we have to focus on in the shot is that shiny Nikon logo.

I have no problem with product placement as long as it's not distracting. And that shot was definitely distracting, because there was absolutely no other purpose for that shot except to display the camera.

__________________
4.18.15
VIDEO-CLick to Watch!:

01000110011011110111001000100000011001010111011001 10010101110010011110010010000001100001011101000110 11110110110100100000011000100110010101101100011011 11011011100110011101101001011011100110011100100000 01110100011011110010000001101101011001010010000001 10000101110011001000000110011101101111011011110110 01000010000001100010011001010110110001101111011011 10011001110111001100100000011101000110111100100000 01111001011011110111010100101110
flickchick85 is offline   Reply With Quote
Old 01-17-2014, 03:56 AM   #23
CyclopsWasRight
Well, he was.
 
CyclopsWasRight's Avatar
 
Join Date: Oct 2005
Posts: 6,361
Default Re: What's the big deal about product placement?

The obvious ones can be annoying.

Spooner buying a pair of 2004 Converse (he's in the future) and having people comment abut them.

__________________
Amazing Spider-Man 2 - 68% | X-Men DOFP - 95% | Dawn/Apes - 98% | GOTG - 95%

(90%-100% = Excellent. 80%-90% = Great. 70%-80% = Very Good. 60%-70% = Good. 50%-60% = Okay.
40%-50% = Mediocre. 30%-40% = Poor. 20%-30% = Bad. 0%-20% = Awful)
CyclopsWasRight is offline   Reply With Quote
Old 01-17-2014, 04:00 AM   #24
charl_huntress
The Offender w/ Magic
 
charl_huntress's Avatar
 
Join Date: May 2006
Location: Outside the doors of Arkham Ayslum
Posts: 10,856
Default Re: What's the big deal about product placement?

I'm starting to get annoyed with the product placement for every new cell phone. This is especially noticeable on TV now and days.

__________________
Mission Accomplished!
Quote:
Originally Posted by Rowsdower! View Post
I've heard so many people talk about how Superman would kill Lois if they ever had sex, but I've never heard someone make this point before and it's brilliant. If Superman's bodily fluids are so dangerous, then he'd have to use a kryptonite toilet every time he takes a dump.
charl_huntress is offline   Reply With Quote
Old 01-17-2014, 06:56 AM   #25
Spider-Fan83
Thwip Thwip
 
Spider-Fan83's Avatar
 
Join Date: May 2006
Posts: 5,879
Default Re: What's the big deal about product placement?

VIDEO-CLick to Watch!:

Spider-Fan83 is offline   Reply With Quote
Reply

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump


All times are GMT -5. The time now is 03:49 PM.

monitoring_string = "dee460792f24517621e3ca080805de7e"
Contact Us - Mobile - SuperHeroHype - ComingSoon.net - Shock Till You Drop - Lost Password - Clear Cookies - Archive - Privacy Statement - Terms of Service - Top - AdChoices


Powered by vBulletin®
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
SuperHeroHype.com is a property of CraveOnline Media, LLC, an Evolve Media, LLC company. 2014 All Rights Reserved.