Licensing Expo reveals "Avengers Assemble" tagline for upcoming Marvel movies

[craigdbfan]

Licensing Expo reveals "Avengers Assemble" tagline for upcoming Marvel movies

The Brand Licensing Europe event is currently underway in London’s Olympia, hawking big name franchises to potential licensees. Amongst the /Film-friendly exhibitors are Marvel Entertainment International and Sony Pictures Consumer Products. What that means is an on the floor presence for Iron Man 2, Thor, The Avengers and Ghostbusters 3.

Bleeding Cool notes that each of the Marvel movies are being presented with an Avengers Assemble tagline. It looks like the crossover twist will be being sold up front from here on out, not only on the films themselves but the assorted cash-in lunchboxes, duvet covers, colouring books et cetera.

Will we even be seeing the Avengers Assemble strapline on the Iron Man 2 trailers? I certainly wouldn’t be surprised. The public at large might be rather confused at first, but if the whole scheme is going to work at all it will need selling to the man in the street. We’ve got a few years of hard sell coming our way, Avengers Assemble stamped all over it.

Rich at Bleeding Cool also tells us that Marvel had “had a massive Stark Industries booth with the five Iron Man suits from San Diego and a bunch of Stark Industries security guards”. He doesn’t have pictures of the Marvel promotional artwork, but did describe it. Of the Thor logo, for example, he says “[It] is chunky, and stone-like, very different from the image… seen previously”

- /film

[[A]]

Kinda off-topic but, good post.

[craigdbfan]

Well it didn't only encompass "The Avengers" but "Iron Man 2", "Thor" and "Caprtain America". So posting it in the Marvel section as opposed to either of their respective threads made more sense as its about all of them.

[[A]]

Heh, I meant you actually quoted the article, put an image, the link But yeah, the article is interesting too

[craigdbfan]

Oh sorry about not getting that.

Thanks.

I think its a good idea they are putting the "Avengers Assemble" tagline. Good way of further getting the public familiar with "The Avengers" if the hint at the end of "Iron Man" wasn't enough.

Good selling technique.

[Sawyer]

Not surprised at all that Thor's film logo will be different than the one we already saw. All that old one was, was the comics logo.

[Silver Knight]

Cool, cant wait. Hulk better be in the movie or I will be pissed.

[sillyfrog]

The poster is nice and can persuade people to go.