Kmart, BK and Mars jump on the Transformers bandwagon

[simplysuperhero]

Just read this licensing news:

An in-store Transformers-themed shop will open at Kmart stores on June 22. Transformers: Revenge of the Fallen from Dreamworks Pictures and Paramount Pictures hits the big screen on June 24.

The shop will feature Transformers-inspired toys, video games, men's and boys' apparel, bedding and more. Kmart has also kicked off a Father's Day tie-in, called "Transform Your Dad," where two free Transformers movie tickets will be offered for a $50 menswear purchase.


Both Burger King and Mars Snackfood U.S. also have promotions with the property as previously reported in License! Global magazine's daily e-newsletter. Burger King is launching a scratch-and-win game on June 22, where fans get a chance to win prizes from $1 million to a Chevrolet Camaro. The fast food chain will also debut a limited-time-only food item, the BK BBQ Stackticon, in which consumers can stack multiple burger patties, bacon, sauce and cheeses. A television spot directed by Michael Bay and a kids' meal promotion with eight Transformers toys is also planned.



Mars' M&M's and Snickers packages are now featuring limited-edition Transformers artwork.

The candy maker also has an M&M's commercial directed by Bay, a movie-themed digital scavenger hunt on www.mms.com, as well as a movie-inspired paint scheme on Kyle Busch's No. 18 M&M's car in the NASCAR Spring Cup series.

I'll take a Stackticon w/ large fries!