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Old 09-15-2009, 09:39 PM   #1
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Default Why isnt Rock mainstream anymore?

A poster here brought up a good point in another thread about the fact that rock has somewhat faded from mainstream music...and that any rock music that does make is diluted.

Why do you think thats the case?

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Old 09-15-2009, 09:49 PM   #2
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Post Re: Why isnt Rock mainstream anymore?

I think a lot of it has to do with how trendy certain genres of music has become. In the 80's it wasn't a surprise to hear bands like Van Halen, Poison, Alice Cooper, Judas Priest, Iron Maiden, Metallica, Megadeth, and etc on the radio because people actually appreciated talent back then.

These days it's all about the Jonas Bros, Lady GaGa, Britney Spears, and many other "artists" that I feel don't have talent. About the only good rock bands that are mainstream these days is Coheed and Cambria, Creed, and Green Day.

But the answer to your question is it's all about advertising, politics, and fickle audience who only jump on whatever is "cool".

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Old 09-15-2009, 09:58 PM   #3
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Default Re: Why isnt Rock mainstream anymore?

This is a pretty good question.

Really any rock that is mainstream all sounds the same, but the same goes for hip hop.

I think this type of thing happens every decade

70's - disco took over for a while
80's - had new wave Brit bands and pop teen idols
90's - "grunge" was actually played alot, but also hip hop was getting bigger and boy bands
2000's - more pop, hip hop at its peak (so far).

but really its what LastSunrise said, its about whatever is cool at that moment.

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Old 09-15-2009, 10:16 PM   #4
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Default Re: Why isnt Rock mainstream anymore?

I can't listen to rap music at all. Will always prefer to listen to rock. Screw the Jonas Brothers

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Old 09-15-2009, 10:26 PM   #5
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Post Re: Why isnt Rock mainstream anymore?

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This is a pretty good question.

Really any rock that is mainstream all sounds the same, but the same goes for hip hop.

I think this type of thing happens every decade

70's - disco took over for a while
80's - had new wave Brit bands and pop teen idols
90's - "grunge" was actually played alot, but also hip hop was getting bigger and boy bands
2000's - more pop, hip hop at its peak (so far).

but really its what LastSunrise said, its about whatever is cool at that moment.
Well, the good to great music is out there. But it's virtually underground and thus doesn't receive any kind of coverage and if there is coverage it's a rare success. For a while in the 2000's bands like Korn, Limp Bizkit, Orgy, Linkin Park, and Marilyn Manson were part of the mainstream as they were a new kind of music at the time.

Me? I am a heavy metal fan and I do appreciate all music I suppose. If it sounds good and the artist is talented I give them credit. But a lot of the music today is just horrible and has no talent whatsoever. I see so many people who think Britney Spears, Lady Gaga, Justin Timberlake, Kanye West, Beyonce, and etc as "music". To me what they do isn't music. It's just noise in my opinion and has no real quality to it.

If you want to listen to real music try Michael Jackson, Prince, Earth Wind and Fire, Isley Brothers, Metallica, Carpenters, Rush, Doobie Brothers, and etc.

As I said, the only good "mainstream rock bands" that are out today and are receiving coverage is Coheed and Cambria, Creed, and Green Day.

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Old 09-15-2009, 10:32 PM   #6
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Default Re: Why isnt Rock mainstream anymore?

^^ true, lot of the modern music i listen is underground or not as greatly know as other stuff.

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I can't listen to rap music at all. Will always prefer to listen to rock. Screw the Jonas Brothers
there is some rap i can get into. you can only hear sampled beats and digitized you voices for so long. i'd preferred just some guy rapping over some Bass lines and drums beats.


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Old 09-15-2009, 10:39 PM   #7
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Default Re: Why isnt Rock mainstream anymore?

I think I know the post you're referring to.

Yeah, I'm not sure. Since the 1950s, rock and roll has been the mainstream genre of music. That was until about 6-8 years ago. It has become more and more marginalized in the mainstream to the point where it is rare to see a rock single crack the top 20 on the Billboard chart and if it does it is even rarer to see it in the top 10 (and if it is, rest assured most of what makes it have a "rock sound" is gone).

I mean since Elvis Pressley, Buddy Holly and Jerry Lee Lewis rock 'n roll has been the defining genre of every decade. Think the Beatles, Led Zeppelin, Queen, Nirvana, etc. Even the different subgenres had their huge stars with Elton John, Billy Joel, the Ramones, Alice in Chains, Red Hot Chili Peppers, U2, etc.


The thing is the new generation is just not plugging into that. Honestly, hip hop is moving into the mainstream as that is where the most innovation seems to be happening. Since the '90s it has become culturally accepted as the new aesthetic in music and what is new is cool. MTV and music labels market in cool. And you are seeing booming growth with the crunk music scene from the south, hydi(sp?) from Oakland, etc. The influences of rap and blues are fading into it. I'd say the biggest musical hits of this decade are easily Jay-Z and Beyoncé--music ****ing royalty. They've crossed the mainstream and are seen as trans-cultural and don't appeal to any particular class. Right under that would probably be Eminem and Kanye West, even if they are **** heads, their music is influencing a new generation. Now more kids want to be the next star or "American idol" not the next rock star. So more are pushing there.

But it also is a bit of reaction to how the music industry has been pimping rock. There is no grunge this decade. No punk revival. No college alternative. It is trying to appeal to those who listen to simply the softest pop (think Kelly Clarkson, Avril, Pink--who has some hip hop influences--Britney, etc.). That leads to Gavin DeGraw, Incubus, The Fray, Jonas Brothers, Nickleback, Daughtry, etc. They have a very generic and safe sound. They recycle a certain sound that promises soft safe feelings and if they don't (say, Nickleback) they promise the exact same sound again and again so there is no worry about ever having to risk not liking it. Daughtry who showed up recently has copied the latter formula.

The biggest new rock artists that don't subscribe to those routes? Very theatrical. While glam rock was wonderful for Iggy Pop, David Bowie, Queen, etc. this is appealing to a specific audience. They are reaching out to rich angsty suburban kids. The record companies have Dashboard Confessionals, My Chemical Romance (who are actually quite talented), wear make-up dress in all black and sing just to that audience. While it promises great success with an upper-middle class white audience, it alienates the rest of rock listeners who are above the age of 18 or have real **** to deal with in their lives.

Therefore the biggest rock albums of the decade are sold by bands who have been around forever. U2, Aerosmith, Foo Fighters, Bruce Springsteen, Green Day, etc. And notice how though I am a fan of the last one, I will admit the trends of the music industry has forced them to start dying their hair straight black (or Billie Joe anyway) and wear eye make up (well Dirnt still refuses to at least). BTW speaking of existing bands, anyone notice that while Linkin Park came around as one of the crappy Numetal bands popular at the turn of the decade, they have gone further into generic rock with more dance friendly rap infusing in their music to survive?

Quite frankly the record label to appeal to audiences has sanitized rock to the point where there is not much room for growth unless you were a big sensation prior to this decade.

And if someone does come out with a new sound, like the would-be Stripes that are the Killers, they're moving with the latest trend in hip hop which are fun, bland dance beats. The latest album is pure dance club pop--but that is the direction. People apparently just want to dance, because that is all we ever hear on the radio. Even Eminem is struggling compared to past success because he raps about **** that is meant to be felt, even in his now bland shock/satirical songs. Why listen to that when Flo Rida just brought back a ****** '80s song with a great beat? Apple Bottom Jeans? Riding Dirty?

Look at simple pop with Black Eyed Peas, Lady Gaga, Pink, Justin Timberlake, etc. they are all going in that direction. Hip hop infused dance beats. I mean Nelly Furtado went from singing "I'm like a bird, gotta fly away," to "Promiscuous Song," which is about trying to get laid at a club.

But it ain't all bad. I love me some Muse. The Killers' first album still kicks ass. Kings of Leon seem pretty ****ing cool and are one of the great new acts of the year.

So it is not the end of the world. I think hip hop is going in the wrong direction currently, but it is cyclical and I imagine it will recover. At least it is not violence obsessed, but it can still be more meaningful. Rock is stuck in a rut and needs to be reinvented for the pop mainstream. Only time will tell what band will come around and do that (if it ever happens). I'd hate to see rock become marginalized more.


On a side note compared to all the straight pop and hip hop numbers at the MTV awards last week (though Beyoncé as usual rocked the house) Green Day just doing a straight kick ass rock number looked unique, rare for that audience and therefore awesome.

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Old 09-15-2009, 10:53 PM   #8
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Default Re: Why isnt Rock mainstream anymore?

I say good. Mainstream sucks.

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Old 09-16-2009, 01:59 AM   #9
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Default Re: Why isnt Rock mainstream anymore?

its because now a days people's taste in music f**king sucks. and that taste is decided by what radio feeds the population. somewhere along the line, radio decided to feed people s**t. why? because people who run radio today dont know the first f**king thing about quality music.

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Old 09-16-2009, 11:42 AM   #10
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Default Re: Why isnt Rock mainstream anymore?

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I say good. Mainstream sucks.
Seconded.

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Old 09-16-2009, 12:09 PM   #11
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Default Re: Why isnt Rock mainstream anymore?

I don't mind that rock isn't mainstream nowadays, because rock has always been a bit rebellious and counter-culture, and it was weird back in the 90s when they had Nirvana on those pop stations while Cobain was singing about all those problems in his songs. As long rock keep churning out good bands like The Killers, Incubus, and Foo Fighters, I don't care if they are mainstream or not.

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Old 09-16-2009, 12:39 PM   #12
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Default Re: Why isnt Rock mainstream anymore?

A real rock fan wouldn't want their **** to be mainstream, am I right?

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Old 09-16-2009, 12:44 PM   #13
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Default Re: Why isnt Rock mainstream anymore?

That's the way I feel about it.

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Old 09-16-2009, 12:45 PM   #14
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Default Re: Why isnt Rock mainstream anymore?

Now rap/hip-hop, while a select section is more of the underground variety, most of it is about your status and what you can do, so they WANT their **** mainstream.

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Old 09-16-2009, 01:14 PM   #15
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Default Re: Why isnt Rock mainstream anymore?

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A real rock fan wouldn't want their **** to be mainstream, am I right?
by the off chance you're serious about this statement. a real rock fan, or any real fan of any music, wouldnt care if its mainstream, or underground, or whatever. they're into it for the music. whether its popular or not, good music is good music.

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Old 09-16-2009, 01:24 PM   #16
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Default Re: Why isnt Rock mainstream anymore?

Then this thread is pointless.

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Old 09-16-2009, 05:29 PM   #17
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Default Re: Why isnt Rock mainstream anymore?

Rock is still mainstream, guys. Is heavy metal mainstream? No. Is punk mainstream? No. But basic rock? Yes, it's still mainstream. Especially since there's a lot of pop-rock artists/bands/groups out there. You can't ignore fusion. That's the one thing this decade will be remembered for, fusion. For example, the Black Eyed Peas, that's a pop-hip hop fusion.

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In the 80's it wasn't a surprise to hear bands like Van Halen, Poison, Alice Cooper, Judas Priest, Iron Maiden, Metallica, Megadeth, and etc on the radio because people actually appreciated talent back then.
Hold on. Let me finish laughing. Okay. I'm done. Look, I love the `80s as much as the next guy but that statement is ridiculous. If anything, the `80s STARTED the trend that we see today. It's amazing how quickly people forgot New Kids on the Block, Tiffany, and Debbie Gibson. In addition to the dozen of popular "artists" who replaced musicians with synthesizers. Or what about the hair band craze? Remember that? Easily one of the most laughable phases in popular music.

People really need to let go of nostalgia. The reality is that there's no difference between the `80s, `90s, and `00s. Genre-wise there IS. For example, rap/hip-hop in the `80s, `90s, and `00s are three different beasts. But when it comes to pop, r&b, and even rock (to some degree) it's pretty much the same.

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Old 09-16-2009, 05:55 PM   #18
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Default Re: Why isnt Rock mainstream anymore?

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Then this thread is pointless.
Such insight. C'mon, studying popular culture is partly the purpose of a site like this and the fading of a genre of music is quite interesting. And then you ***** there is nothing on the radio you like. It is simply a very interesting dynamic that is occurring in the music industry and what is popular does effect what people do and the future of music. I would hope a rock fan would not want their music marginalized more and more in future generations, just because being different and in the underground is so much kewler. Not everyone starts by listening to the Clash and to pretend so is silly.

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Old 09-16-2009, 06:26 PM   #19
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Default Re: Why isnt Rock mainstream anymore?

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the fading of a genre of music
Rock hasn't faded though. Its sub-genres have, but the main genre itself is still around and doing well. I know comic book geeks tend to be heavy metal fans, but just cause heavy metal is struggling doesn't mean rock is. Heavy metal is a sub-genre. It doesn't represent all of rock. For example, one of the most popular songs in the past year was Jason Mraz's I'm Yours. That's soft-rock. So, to say rock is dead cause heavy metal is on life support is ridiculous.

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Old 09-16-2009, 06:29 PM   #20
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Default Re: Why isnt Rock mainstream anymore?

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Such insight. C'mon, studying popular culture is partly the purpose of a site like this and the fading of a genre of music is quite interesting. And then you ***** there is nothing on the radio you like. It is simply a very interesting dynamic that is occurring in the music industry and what is popular does effect what people do and the future of music. I would hope a rock fan would not want their music marginalized more and more in future generations, just because being different and in the underground is so much kewler. Not everyone starts by listening to the Clash and to pretend so is silly.
I don't b***h about there being nothing on the radio. I don't even listen to the radio. That's why Zombie John Lennon invented the internet.

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Old 09-16-2009, 06:33 PM   #21
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Default Re: Why isnt Rock mainstream anymore?

I actually quite dislike heavy metal. I do notice it has been supplanted by hip hop as the dominant musical genre. I never said rock was dead, but it is being somewhat marginalized to the point where only a certain sound is popular which is why I supposed that how it is being marketed as soft and bland to pop listeners may be part of the reason for the end of subgenres as the popular rock sounds right now are bland safe as opposed to the innovative nature of hip hop over the last 15 years (even if right now it is quite crappy dance beats and club numbers only).

It is just an interesting thing to observe why this has happened which I don't think anyone is quite sure of. I'm not crying over it, but is an intriguing direction the music industry is taking, even if I don't like the music that is right now the most popular (Black Eyed Peas, Lady Gaga and other pop club beats hip hop infusions) and what that may say about the current national mood--as contemporary music is always an interesting reflection of anxieties or movement in youth culture every generation, such as the rise of rock and roll in the '50s, counterculture and rebellion in the '60s, corporate pimping in the '80s, etc.

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Old 09-16-2009, 06:36 PM   #22
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Default Re: Why isnt Rock mainstream anymore?

That's the way it's always been. For a time, Metal was popular. before that? Singer Song writer stuff. Before that? British Invasion. Catman knows what he's talking about.

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Old 09-16-2009, 07:18 PM   #23
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Default Re: Why isnt Rock mainstream anymore?

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the reason for the end of subgenres
Sub-genres have been replaced by fusion. Katy Perry is pop-rock. Black Eyed Peas are pop-hip hop. Kanye West is rap, r&b, pop, and dance. Like I said earlier, the `80s began what's popular today. First came RUN DMC and Aerosmith with Walk This Way. That opened the doors for Beastie Boys which were a rap-rock trio. That led to the creation of Nu Metal in the `90s with Limp Bizkit and Kid Rock. Then, *NSYNC, Britney Spears, and Christina Aguilera started adding hip-hop to their songs. And, here we are now where fusion is the most popular sound.

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Old 09-16-2009, 07:23 PM   #24
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Default Re: Why isnt Rock mainstream anymore?

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Rock is still mainstream, guys. Is heavy metal mainstream? No. Is punk mainstream? No. But basic rock? Yes, it's still mainstream. Especially since there's a lot of pop-rock artists/bands/groups out there. You can't ignore fusion. That's the one thing this decade will be remembered for, fusion. For example, the Black Eyed Peas, that's a pop-hip hop fusion.
just out of curiosity, who are these mainstream bands that define the "basic rock" that you say is still so popular?

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Old 09-16-2009, 07:42 PM   #25
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just out of curiosity, who are these mainstream bands that define the "basic rock" that you say is still so popular?
I never said there was successful pure rock artists/bands. No genre, except maybe rap, has mainstream artists sticking to one genre anymore. It's a fusion of genres. That's what I was telling DACrowe. Basic rock is still being used. For example, one of the most popular songs in the past year was Pink's So What. Are you gonna tell me that there's no rock in there? It's not a pop song. It's a pop-rock song.

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