135% PS3 sales boost on $499 sku (PLUS June #s)

[Zenien]

http://biz.gamedaily.com/industry/feature/?id=16892

According to the company's internal tracking, PS3 sales increased by more than 135 percent at the company's top five retailers since the new $499 price was introduced back on July 9. Furthermore, during this two-week period, total PlayStation hardware sales increased by 161 percent, software increased by 15 percent and peripherals by 60 percent.

As for June, SCEA noted that the PlayStation brand "continued to exhibit solid growth evidenced by a 21 percent increase in total retail dollars generated year-over-year in North America with total sales of $393 million." PS3 sales grew 21 percent in North America, up from May's 98,469 units sold at retail (some quick math would show that a 21 percent increase yields over 119K). In addition, the PSP grew 31 percent year-over-year, selling 290,108 units. The PS2 did well for itself again as well, selling through 270,763 for the month.

 

[BatMatt]

wow, well see this evidence just furthers my theory that Sony will never again have one SKU priced at $599

 

[hippie_hunter]

I think that this news will lead to Sony dropping the price of the 80GB model once the 60GB model is out of stock.

 

[Zenien]

Source: NPD Number for June.




Playstation 3 -- 98.5k
Xbox 360 -- 198.4k
Wii -- 381.8k
DS -- 561.9k
PSP -- 230.1k


Top SKU's June 2007

01. Wii Mario Party 8 -- 426.2k
02. Wii Play w/ remote -- 293.2k
03. NDS Pokemon Diamond Version -- 288.4k
04. NDS Pokemon Pearl Version -- 214.7k
05. 360 Forza Motorsport 2 -- 197.40k
06. PS2 Guitar Hero 2 w/ Guitar -- 197.35k
07. 360 Guitar Hero 2 w/ Guitar -- 177.6k
08. Wii Pokemon Battle -- 157.9k
09. Wii Resident Evil 4
10. 360 The Darkness
11. PS2 Naruto: Ultimate Ninja 2
12. PS2 Transformers: the Game
13. 360 Tenchu Z
14. NDS New Super Mario Bros
15. PS2 Tomb Raider: Anniversary
16. Wii Super Paper Mario
17. 360 Transformers: The Game
18. PS2 MLB '07: The Show
19. Wii Big Brain Academy: Wii
20. 360 Dirt


Top Ten SKU's YTD

01. NDS Pokemon Diamond Version
02. Wii Play w/ Remote
03. NDS Pokemon Pearl Version
04. PS2 God of War II
05. PS2 Guitar Hero 2 w/ Guitar
06. 360 Guitar Hero 2 w/ Guitar
07. Wii Mario Party 8
08. 360 Crackdown
09. NDS Diddy Kong Racing
10. Wii Legend of Zelda Twilight Princess


Performance Stats:

Segment // June 2006 // June 2007 // CHG // YTD June 06 // YTD June 07 // CHG


Video Games // $843.6M // $1.1B // 31% // 4.25B // $6.1B // 43%

Video Games Hardware // $297.6M // $398.6M // 34.0% // $1.37B // $2.3B // 71%

Console Hardware // $158.6M // $268.0M // 69.0% // $853.5M // $1.7B // 98.0%

Portable Game Hardware // $139.0M // $130.6M // -6.0% // $516.6M // $654M // 27.0%

Video Games Software // $443.9M // $543.0M // 22.0% // $2.33B // $2.9B // 24.0%

Console Software // $308.7M // $393.9M // 28.0% // $1.7B // $2.1B // 21.0%

Portable Game Software // $135.2M // $149.1M // 10.0% // $595.7M // $802.8M // 35.0%

Video Game Accessories // $102.0M // $161.3M // 58.0% // $551.2M // $859.8M // 56.0%


ARP Data

01. Wii Mario Party 8 $49.70
02. Wii Play w/ remote $49.66
03. NDS Pokemon Diamond Version $34.57
04. NDS Pokemon Pearl Version $34.51
05. 360 Forza Motorsport 2 $59.73
06. PS2 Guitar Hero 2 w/ Guitar $79.44
07. 360 Guitar Hero 2 w/ Guitar $89.63
08. Wii Pokemon Battle $49.29
09. Wii Resident Evil 4 $29.79
10. 360 The Darkness $59.40
11. PS2 Naruto: Ultimate Ninja 2 $39.81
12. PS2 Transformers: the Game $39.77
13. 360 Tenchu Z $59.84
14. NDS New Super Mario Bros $34.07
15. PS2 Tomb Raider: Anniversary $28.98
16. Wii Super Paper Mario $49.70
17. 360 Transformers: The Game $61.95
18. PS2 MLB '07: The Show $39.09
19. Wii Big Brain Academy: Wii $48.65
20. 360 Dirt $59.82

01. NDS Pokemon Diamond Version $34.66
02. Wii Play w/ Remote $49.65
03. NDS Pokemon Pearl Version $34.65
04. PS2 God of War II $49.82
05. PS2 Guitar Hero 2 w/ Guitar $79.48
06. 360 Guitar Hero 2 w/ Guitar $89.14
07. Wii Mario Party 8 $49.28
08. 360 Crackdown $59.50
09. NDS Diddy Kong Racing $30.96
10. Wii Legend of Zelda Twilight Princess $49.61

 

[Havok83]

Yay, Im officially a statistic!

 

[Havok83]

wow, well see this evidence just furthers my theory that Sony will never again have one SKU priced at $599

I tend to agree. I never beleived that they would release a standalone system at that price after their recent price cut

 

[imdaly]

So again, PS3 takes 3rd with under 100k/month yet again, and not a single PS3 game makes the Top 20 chart yet again?

Go PS3!

 

[BatMatt]

Wait to the July numbers, then the software sales of August, September, October, and November

 

[Havok83]

Wait to the July numbers, then the software sales of August, September, October, and November

Yay, I think July is obviously the month that people should be looking it.

 

[Devil May Cry]

Why show the June numbers? They're irrelevent. We gotta see the price cut numbers when they're released.

 

[Zenien]

The total monthly numbers for July won't be out until the secon week of August.

 

[kytrigger]

I think that this news will lead to Sony dropping the price of the 80GB model once the 60GB model is out of stock.

I almost positive it will too. it's just that Sony can't come out and say this because then it would take much longer for them to actually get rid of the 60 gig model.

 

[L.A.]

So again, PS3 takes 3rd with under 100k/month yet again, and not a single PS3 game makes the Top 20 chart yet again?

Go PS3!

 

[Zenien]

So again, PS3 takes 3rd with under 100k/month yet again, and not a single PS3 game makes the Top 20 chart yet again?

Go PS3!

We all know the real reason you just made that post.

 

[imdaly]

We all know the real reason you just made that post.

But of course!

I've been DYING to use that pic since I came across it like 2 weeks ago, but at that point it seemed too long after the May's sub-100k numbers were released to use it then. Luckily PS3 sucked in June, too, so I was able to use it now

 

[Spidey17]

Sweetness

 

[Avalanche]

It's the July figures that everyone wants.