I think part of what worked against Bruno, I'm not homophobic, is that the character was overly flamboyant which would easily lead people away. Here? Every time the audience is laughing in hysterics. It won't make Borat numbers, but I doubt it will be disappointing either. A comedy that's disappointing usually doesn't always have that reaction. The character isn't rubbing people the wrong way like Bruno did. So, I'd say Bruno was definitely more front-loaded than anything. For an R comedy in these months, basically, it'll make what they're looking for. I doubt they see it as #1 or #2 of the week.